An EconoTimes perspective

Amy Yau1

Senior Lecturer in Marketing, Cardiff University

Senior Lecturer in Marketing, Cardiff University Amy Yau is a senior Lecturer in marketing at Cardiff University. She received her PhD from the University of Bath and is a Fellow of the Higher Education Academy. Her research interests involves exploring various aspects of consumer research and socio-cultural marketing through the use of qualitative methods. Current research areas of interest include consumer acculturation and global mobility, the use of social media and AI, creative small businesses and entrepreneurship, and also sustainable consumption.