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Meet the researchers, writers and practitioners bringing perspective to the global conversation.

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Kristie Poole

Kristie Poole

Postdoctoral fellow, Department of Psychology, Brock University

Postdoctoral fellow, Department of Psychology, Brock University Kristie completed her her PhD in Developmental Psychology (2020) at McMaster University. Subsequently, she earned a SSHRC-funded Postdoctoral position at the University of Waterloo, where she studied children's social and emotional development, with a particular focus on individual differences in shyness.

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Kimberley Hardcastle

Kimberley Hardcastle

Assistant Professor in Marketing, Northumbria University, Newcastle

Assistant Professor in Marketing, Northumbria University, Newcastle Kimberley is an Assistant Professor in Marketing at Newcastle Business School (AACSB), Northumbria University, leading one of the largest Marketing degree programmes in the North East. Kimberley is a commercially focused academic specialising in brand strategy. Prior to entering academia, Kimberley has worked in various marketing and business management roles in the F & B sector. She has a PhD in Marketing and is a researcher, writer, speaker & mentor in branding, sustainable consumer behaviour, AI, algorithms & platforms. In particular, she is keen to understand how marketers can use successfully proven influential buyer strategies from behaviour science to nudge consumers to create good habits. Her work has been published at several international conferences and in peer reviewed journals. Whilst working at the Newcastle Business School (AACSB), Kimberley has worked with academics and practitioners from several different fields. As part of her departmental roles, Kimberley is Programme Leader for Business and Marketing and leads on the Branding module on the MSc Marketing Programme. Kimberley is an external examiner at Bournemouth University for Programmes MSc Marketing Management & MSc Marketing and User Experience. Kimberley is also a reviewer for the Journal of Research in Interactive Marketing, Journal of Consumer Behaviour and the Academy of Marketing Science. Kimberley has been awarded Fellowship of the Higher Education Academy. Kimberley is also on the judging panel for the prestigious North East Marketing Awards.

1 articles
Krystal Wilkinson

Krystal Wilkinson

Reader (Associate Professor) in Human Resource Management, Manchester Metropolitan University

Reader (Associate Professor) in Human Resource Management, Manchester Metropolitan University Dr Krystal Wilkinson is Reader (Associate Professor) in Human Resource Management, based at the Business School’s Centre for Decent Work and Productivity at Manchester Metropolitan University. Her research focuses on the work-life interface, women’s health and wellbeing at work. Recent research projects have focused on solo-living staff; complex fertility journeys (including employees going through fertility treatment, experiencing pregnancy loss and involuntary childlessness); mental health in pregnancy and post-birth; and women’s health more broadly and employment. She has published in leading academic journals, featured in various media outlets and trade press (including the BBC, the Wall Street Journal and People Management magazine), and is co-editor of the forthcoming book: Work-Life Inclusion: Broadening perspectives across the life-course. Krystal is passionate about knowledge exchange and is working with various stakeholders to raise awareness and create resources, including the CIPD, national charities and employers. Prior to studying for her PhD at Leeds University, Krystal held operational Human Resource Management roles in different industries, including construction, retail and hospitality. She is a Chartered Member of the CIPD and was a member of the CIPD National Examinations team for 15 years.

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