Hospitality technology group webhotelier | primalres has adopted the revplus name and plans to integrate its software portfolio, with a new booking engine and channel manager among the products scheduled for presentation at Xenia.
Chief Executive Officer Panos Kontozamanis said the group’s products had been connected but continued to run as separate applications. Revplus says the rebrand accompanies a redesign intended to bring them into a more integrated system. The company describes its goals as simpler workflows, greater automation and more revenue opportunities for accommodation providers.
The planned booking engine is designed around mobile use and would let customers book several rooms in one process. Revplus also lists dynamic content and smart rate grouping among its features. The group plans to show the new channel manager and AI tools at the event.
The company says it serves more than 21,800 accommodation properties across 39 countries. Its ecosystem includes 36 add-ons and eight workspace apps, according to the company. Revplus describes itself as one of Europe’s largest hospitality technology groups by the number of properties served. It also says it is a market leader in Greece and Cyprus, serves more than 400 properties in Italy and has a strong presence in the Balkans. The company’s history page describes a marketplace connecting properties with travel companies around the world.
The group traces its roots to two businesses founded in 2008: one developed the webhotelier booking engine and the other the primalres channel manager. They later joined forces, according to the company’s history.
Revplus says the new identity will not change its ownership or management, or alter its existing software, customer records, account access or contracts.
The company plans to present the products on Nov. 22 during Xenia. The event organizer lists the 2026 fair for Nov. 21-23 at Metropolitan Expo.
