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Absolut & Kahlúa, are bringing the holiday spirit to new heights with the launch of Blend No. 83. This innovative fragrance pays homage to the resurgence of the cocktail in contemporary culture while taking inspiration from the trends of the 80s.
Absolut & Kahlúa Celebrate the Holidays with a Nostalgic Tribute
Blend No. 83 is a whimsical interpretation of the Espresso Martini, carefully crafted to transport senses to the era of neon lights and disco beats. This unique eau de parfum features notes of Dark Chocolate, Sugarcane Rum, Arabica Coffee, Velvety Foam, and Night Musk, capturing the essence of sipping an Espresso Martini, offering a sensory experience like no other.
Building on their partnership, Absolut and Kahlúa have collaborated with Imaginary Authors, an inventive perfumery, to develop Blend No. 83m, as per CNN. Available for a limited-time release, Blend No. 83 comes in a stunning crystal martini coupe-like bottle, reminiscent of the iconic decade.
"We know the most delicious Espresso Martinis are made with Absolut and Kahlúa so the brands inspired a fragrance, Blend No. 83, sure to spark conversation and of course, the desire to order an Espresso Martini," said Matt Foley, Vice President Marketing, Absolut & Kahlúa.
A Legacy of Innovation Continues
The Espresso Martini has become a legend in the world of mixology, and its story began back in 1983. It all started with a famous bartender who received an unusual request from a top model in his London bar.
This cocktail with a captivating story quickly became a signature drink, loved for its rich flavor and invigorating effect. According to a recent survey, as cited in a PR Newswire press release, 91% of Espresso Martini drinkers claim that the scent of espresso or coffee in a bar entices them to order this classic cocktail, especially during the holiday season.
Absolut and Kahlúa have continuously pushed the boundaries of cocktail innovation, and with Blend No. 83, they have taken it to a whole new level.
Blend No. 83 is now available for pre-order, priced at $105. As an exclusive offer, each pre-order will include a complimentary flacon, while supplies last. The fragrance is set to begin shipping in early December, ensuring that it arrives just in time for the holiday season. Visit EspressoMartini.com to secure your bottle of Blend No. 83 and discover exciting and festive ways to enjoy the classic Espresso Martini using @absolutus & @kahlua.
Photo: PR Newswire
