Blue Calypso Deploys Its KIOSentrix® Platform Across Four Thousand US Retail Locations and Twenty Thousand Products

DALLAS, Feb. 23, 2016 -- Blue Calypso, Inc. (OTCQB:BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, announced today that it is actively deploying its KIOSentrix^® technology in approximately 4,000 retail locations on 20,000 unique products.

Blue Calypso, in conjunction with its partner IntegraColor, delivers and manages the technology on plant tags for a well-known US-based Fortune 500 big box retailer as well as Monrovia, the country’s premier wholesale plant grower and brand. For shoppers who desire more detailed plant information, Blue Calypso’s product enablement and mobile shopper engagement capabilities deliver rich content to enhance satisfaction and gardening success. The mobile capabilities also empower consumers to share branded content within their social communities.  A comprehensive consumer research study was conducted by an independent research firm in conjunction with IntegraColor, which made a compelling case to exchange QR for Blue Calypso’s short code enablement as a rolling change beginning in 2016 for both Monrovia and the large retailer.

According to an October 2015 survey of 516 consumers conducted by the Home Garden Panel, 50% of shoppers “would use text messaging on their phone to receive additional plant care information,” and according to an article published by FierceRetail in January 2015, “66% of consumers [are] more likely to shop in stores with in-store mobile technology.”

“The work that we are doing through our partnership with Blue Calypso to bring mobile shopper content enablement to plant purchasing and post-purchase care is very exciting,” said Jack Davis, VP at IntegraColor.  “There is a strong possibility that what we are doing together could become the industry standard in the space,” added Davis.

The Company is working closely with Monrovia’s marketing and technology teams as well as their agency as their key partner for mobile tag enablement, on-line ecommerce and web-based technologies.  In the spring, Monrovia and the Company will be conducting a multi-location retailer-centric mobile shopping experience with two of Monrovia’s key garden retail partners. This proof-of-concept will include a comprehensive array of supplemental retailer-branded companion products as well as coupons, deals, offers, promotions and the ability to share across social media communities such as Facebook and Twitter, creating an even tighter partnership between Monrovia and their retail partners.

“We are making strategic investments in innovative technology such as mobile and web that will benefit both consumers as well as our retail partners which is expected to further our market leadership position,” said Katie Tamony, Monrovia CMO.

“We are very excited to be a strategic partner in the evolution to mobile enablement of retail stores and consumer products,” said Andrew Levi, Blue Calypso CEO.  “Brick-and-mortar retail is at an important inflection point as shoppers transition to digital purchasing as their preferred method of shopping.  Physical retail must adapt and deliver the data and mobile shopping experience that consumers have come to expect online.  Today’s consumer has become data-driven in their purchasing decisions,” added Levi.  “Monrovia, IntegraColor and our big-box retailer partner are pioneering mobile enablement to better serve their customers by promoting success while building their brand – they are market leaders.  These engagements are reflective of our business growth which we expect to accelerate throughout the current year and beyond,” concluded Levi.

About IntegraColor.  IntegraColor provides specialized print and web-based visual communication solutions. Its diversified technologies and products, and internet-based managing, profiling, print and purchasing solutions that promote speed to market and reduced costs, help meet the needs of commercial clients, such as Church's Chicken, Corner Store, Dollar General, Lowe’s, and Petco. For more information, please visit www.integracolor.com.

About Monrovia.  Founded in 1926, Monrovia is the leading grower of premium container-grown perennials, shrubs, ornamental and edible plants, with more than 3,600 varieties, including more than 250 exclusives. Monrovia works with the world’s best breeders to bring improved plants to the gardens of America and Canada.  Monrovia plants are nurtured by hand to produce healthy plants that flourish in the landscape. Monrovia’s environmentally responsible nurseries are located in Visalia, CA., Dayton, OR., Cairo, GA., and Granby, CT. Monrovia plants can be purchased in-store or online with delivery to independent garden centers, at Lowe’s, and through re-wholesalers nationwide. For more information please visit www.monrovia.com.

About Blue Calypso, Inc.  Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix^® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016”.  For more information about the company, please visit www.bluecalypso.com.

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Gary Abbott
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