The new deal will also ensure that Pacers and Fever games will be available on the Bally Sports+ direct-to-consumer service when it launches nationally later this month.
The multi-year partnership deal also gives Manchester-based Castore branding on Red Bull apparel and the race suits of drivers Max Verstappen and Sergio Pérez.
While Barrett has yet to earn a signature sneaker line, having a player-exclusive is the next best thing in the footwear world.
JD Sports announces the return of its ousted exec chairman to the company for a new role and agreement.
The deal allows the Boston-based Rapid7 to feature its logo on the team playing jerseys and practice tops from the start of the 2022/23 season
The multi-year contract with the Suns, which was valued at US$3 million the previous year, is set to expire after the 2022–2023 season.
Boston Red Sox inks $170 million jersey patch deal with MassMutual
The Boston Red Sox has agreed to a ten-year jersey patch sponsorship deal with insurance company MassMutual worth $170 million, which could reportedly be as much as US$20 million per season when factoring in performance bonuses.
The Major League Baseball (MLB) team is ‘close-mouthed’ on the MassMutual deal due to it not being officially signed and rival financial services brand John Hancock being a decades-long sponsor.
Since the league implemented rules allowing teams to sell branding on their sleeves to corporate partners for the first time ahead of the 2023 season, the rumored contract would be the highest in MLB history.
After witnessing the National Basketball Association's trial with garment branding become a great hit with teams and brands, the MLB granted authorization to pursue jersey patch partnerships in March.
What is a semiconductor? An electrical engineer explains how these critical electronic components work and how they are made