Bridgeline Digital Launches Website for ASHRAE

BURLINGTON, Mass., March 13, 2018 -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced today the launch of a new, fully responsive website developed for ASHRAE https://www.ashrae.org/.

ASHRAE, founded in 1894, is a global society with 56,000 members advancing human well-being through sustainable technology for the built environment. ASHRAE focuses on improving building systems, energy efficiency, indoor air quality, refrigeration and sustainability through research, standards writing, publishing, certification and continuing education.

Utilizing the Bridgeline Unbound Digital Experience Platform which manages over 1,500 pages of content, ASHRAE underwent a full website redesign built for scalability, multi-device responsiveness and efficiency of administration. Key functionalities for the site include a federated search model leveraging the native Elastic Search integration to index site content in addition to three external sites. Bridgeline also implemented a single sign-on integration to ASHRAE’s netFORUM association management tool. The site also touts localized content, geographically targeted to end-users leveraging the Bridgeline Unbound Marketing product. With the unified product suite, ASHRAE can easily manage their web content efficiently.

In the first week following the launch, the newly redesigned site saw a significant increase in traffic with over 7,000 unique visitors. ASHRAE will continue their relationship with Bridgeline with additional design enhancements and digital strategy support to further engage their global audience.

"With large projects such as this one, it’s our goal to provide a scalable solution that is still user-friendly and with intuitive functionality," said Ari Kahn, CEO of Bridgeline Digital. "We’re always happy when our clients find immediate success using our platform to better target and ultimately engage customers."

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, helps customers maximize the performance of their complete digital experience – from websites and intranets to online stores and marketing campaigns. Bridgeline’s Unbound (formerly iAPPS) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to ensure marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

Carl Prizzi 
Bridgeline Digital, Inc.
EVP Products & Solutions
[email protected]