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Coca-Cola introduced Sprite Lemon Mint, a fusion of lime and mint flavors, catering to the Bangladeshi market for Ramadan. The carbonated beverage promises a tangy yet refreshing experience.
Refreshing Taste for Ramadan
According to Business Post, Sprite Lemon Mint offers a unique blend of lemon and mint flavors, perfect for quenching post-Iftar thirst during Ramadan. This new product aims to revitalize consumers in Bangladesh.
Ju-un Nahar Choudhury, Managing Director of Coca-Cola Bangladesh, is enthusiastic about the launch of Sprite Lemon Mint. The company anticipates a positive reception from consumers, especially as the summer season approaches.
Hydration and Refreshment for All
The Daily Star noted that Sprite Lemon Mint's lemon-lime flavor, enhanced by mint freshness, ensures a hydrating and invigorating experience for consumers. The product will be readily available across the nation.
This limited-edition beverage is designed specifically for Ramadan, with a unique flavor profile tailored to suit the festive period. Sprite Lemon Mint is poised to become a popular choice among consumers.
This initiative not only aims to enhance the festive mood of Ramadan but also to strengthen the bond with their consumers by being a part of their celebrations.
Acquisition Deal: Coca-Cola's Expansion
Meanwhile, Coca-Cola Icecek (CCI) secured a $130 million deal to acquire Coca-Cola Bangladesh Beverages Ltd (CCBB), further expanding its presence in the Bangladeshi market.
CCBB is one of two bottlers in Bangladesh that produces and distributes Coke brands. The acquisition is expected to enhance CCI's market position in the country.
CCI plans to finance the acquisition through existing resources, with minimal impact on its net leverage. Before finalization, the deal is subject to regulatory approval in Dhaka.
Strategic Partnership for Growth
Through a collaborative effort involving CCI, CCIHBV, and The Coca-Cola Company, the acquisition of CCBB signifies a strategic partnership geared towards growth and expansion in Bangladesh.
Photo: miheer tewari/Unsplash
