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The Walt Disney Company is launching a new streaming app that will offer content from both Hulu and Disney Plus streaming platforms. The creation of the new all-in-one app was announced by the company’s chief executive officer, Robert Iger, this week.
The CEO said that Hulu content is set to be added to Disney Plus, and this new streaming app is coming by the end of this year. He said the aim of this move is to create a “one app experience” for subscribers of both streaming platforms. The new app comes while Disney is contemplating if it will buy the entire Hulu or just settle for the portion which it already owns.
On Wednesday, May 10, Walt Disney Company revealed that aside from bringing Hulu content to its Disney Plus app, it will be raising the prices of its streaming service without ads. The company will introduce the new rates any time soon, with no mention of the exact period or date.
CNBC reported that the new app will initially be available in the United States. Some of the standalone options for all of Disney’s platforms, such as ESPN+, will remain on the content lineup.
Prior to the launch of the new streaming application that will feature programs from both Hulu and Disney Plus, the company reportedly lost four million subscribers in the second quarter. Iger stressed that this event was not caused by the increase in subscription fees.
“This is a logical progression of our DTC offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” the Disney CEO said during the company’s earnings call on Wednesday.
Finally, Deadline further quoted Iger as saying, I“We are confident we are on the right path toward streaming profitability.”
Photo by: Marques Kaspbrak/Unsplash
