Elon Musk recently announced the rebranding of Twitter and revealed its new name and logo. The social media platform is now called “X,” but it appears that this change was not well-received, as the company has been receiving more criticisms since the announcement.
Most recently, Reuters reported that the rebranded company has already taken down the giant blue bird logo from its headquarters in San Francisco. This was replaced by a black and white “X” emblem that was installed on top of Twitter’s building.
The installation reportedly violated some rules in the city; thus, the authorities are investigating. The company is said to be facing a probe related to permit violations. City officials said X does not have the required permits to put up its new logo in the building.
And it is not just the authorities that have raised an issue against Musk’s social media company. Still, residents in the vicinity have expressed displeasure with the new glowing display on the Twitter building’s rooftop.
The residents are said to be complaining of the bright lights that have intruded on their homes. With the complaints and possible issues with permits, the state’s Department of Building Inspection is currently investigating the structure. One inspector said that they were denied access to the roof twice, and another inspector said the new X sign is only temporary.
Meanwhile, The New York Times reported that officials pointed out that the replacement of any symbols on buildings or installing a sign requires a permit for design and safety reasons. The Department of Building Inspection’s spokesperson, Patrick Hannan, said the permit is necessary to ensure “consistency with the historic nature of the building” and to make sure additions are safely attached to the sign.”
He added that “A building permit is required to make sure the sign is structurally sound and installed safely. Planning review and approval is also necessary for the installation of this sign.”
Photo by: BoliviaInteligente/Unsplash


Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns
Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength
Dollar Steadies Ahead of ECB and BoE Decisions as Markets Turn Risk-Off
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Washington Post Publisher Will Lewis Steps Down After Layoffs
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates
Japan Economy Poised for Q4 2025 Growth as Investment and Consumption Hold Firm
South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom 



