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Achieving a $1 billion valuation in April 2022, Genies introduces a pivotal project backed by a substantial $500,000 digital fashion fund, integrating crowd-sourced mini-games and celebrity partnerships.
This groundbreaking venture will feature crowd-sourced mini-games and abundant opportunities for celebrity collaborations. Genies, known for its unicorn Metaverse avatar tech, is set to launch "The Workshop," an arsenal of 3D design tools and creative prompts for digital artists. This bold expansion of the fashion metaverse will enable artists to craft Genies-compatible digital clothing.
"The Workshop" will provide a vast library of curated fashion items, facilitating the creative process for artists. The resulting designs will be integrated into the Genies ecosystem through the Silver Studio fashion thrifting game. This platform offers dynamic fashion prompts and serves as a source of inspiration for users.
Celebrity co-creation opportunities are at the core of this project, with renowned stars like Khalid, Banks, and Au/Ra already on board. Artists such as Amber Park and TikTok influencer Clara "tinyjewishgirl" Perlmutter have joined the venture.
Genies' CEO, Akash Nigam, emphasized that this initiative offers celebrities a unique avenue for exposure around album releases or announcements. Through fashion, stars can convey the essence of their music or events and witness their fans engaging with their art meaningfully.
Artificial intelligence (AI) is crucial in Genies' fashion technology. By predicting how different characters wear various costumes, AI enhances the user experience. Genies' character framework retains information across different games, gradually developing its unique autonomous personality.
The fashion fund takes inspiration from successful models seen on popular platforms such as Fortnite and TikTok. It aims to incentivize creators to explore novel features, including augmented reality (AR) capabilities. Creators will receive rewards based on the impact of their work, driving innovation within the fashion industry.
Genies is renowned for its high-profile partnerships, including collaborations with Justin Bieber, Migos, and Cardi B. In 2022, the company's NFT storefront, "The Warehouse," offered users in-app tools to personalize purchased clothing, adding a personal touch to their collections.
Photo: Genies Website
