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Harley-Davidson (NYSE:HOG) is reportedly in advanced discussions with Pacific Investment Management Co. (PIMCO) and KKR & Co. (NYSE:KKR) to sell a stake in its financing arm and motorcycle loan portfolio in a deal valued around $5 billion, according to Bloomberg News. The potential agreement could be finalized within weeks, though details remain subject to change.
Shares of Harley-Davidson rose 1.9% in after-hours trading following the report. Neither Harley-Davidson, KKR, nor PIMCO commented on the ongoing negotiations.
Harley-Davidson Financial Services, the company’s financing unit, provides dealer inventory loans and retail financing for Harley-Davidson and LiveWire motorcycles. The division contributed roughly 20% of the company’s total revenue in 2024. The motorcycle maker reportedly began exploring a sale of this unit earlier in 2025 as it faced declining sales and mounting challenges in its core business.
The Milwaukee-based company has been struggling with weaker demand and international tariffs, prompting it to suspend its 2025 financial forecast earlier this year. Harley-Davidson is set to release its second-quarter earnings report on July 30, which could provide further insight into its financial outlook and potential strategic moves.
Industry analysts note that selling a stake in its financing arm could provide Harley-Davidson with significant capital while allowing it to refocus on its motorcycle business and electric vehicle initiatives. The involvement of heavyweight investors like KKR and PIMCO underscores strong private equity and institutional interest in financial services assets linked to consumer lending.
The outcome of these negotiations may mark a pivotal shift for Harley-Davidson as it navigates evolving market conditions and seeks to stabilize revenue streams amid ongoing global economic pressures.
