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Hybe Corporation is planning to expand its entertainment business further in the United States. As part of its expansion move, the company will attempt to replicate the success of K-pop in the United States by introducing the same production system used in Korea.
Hybe’s Kpop System Adaption Plan
Likewise, Hybe Corp. will be taking its strict training and other methods in the music industry to create the best results in other regions around the world. This is said to be a bold move so the company can help shape the future of the global music sector.
This comes as the whole world can see the huge success of K-pop groups and artists, such as the seven-member boy group, BTS, who have reached the top through the Korean entertainment companies’ production system.
According to BNN Breaking, it was Hybe’s chief executive officer, Jiwon Park, who shared this ambitious tactic to be able to compete with big rivals in the music industry like Sony and the Universal Music Group.
Launch of New Girl Group
Music Mundial reported that Hybe Corp. had demonstrated how serious it is in investing in its operations in the U.S. In fact, this new strategy comes after it acquired Ithaca Holdings in 2021.
Next year, the company is launching a girl group comprising six members in the U.S. The team is called Katseye, and Hybe’s plan to use the Korean production system in the country could be the secret ingredient for the new group to succeed in the music business.
Meanwhile, the scheduled introduction of the new girl group also came after most of the BTS members had already enlisted in the army. Since the leading profit maker in the company is on hiatus, it is hoped that the other artists - both old and new - will be able to fill in for the company to earn continuously.
Photo by: Hybe Corp. Website
