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McDonald's and Krispy Kreme are looking to extend their partnership and are currently in talks for the deal. This means that with the expansion, customers will see donut treats in more of the burger joint’s stores.
McDonald’s and Krispy Kreme first signed a collaboration deal a year ago, and a trial of the program followed soon after. The companies launched the test and offered KK donuts to customers in nine locations in Louisville, Kentucky. It was a successful test run thus an expansion is now in the offing.
The Trial Run in Kentucky
According to CNBC, since the pilot, McDonald’s and Krispy Kreme added more locations to the list and by March this year, the initial nine stores became almost 160 and included two more territories - Louisville and Lexington. It was said that the expanded testing was designed to gauge customer demand and see how a larger-scale launch would affect the McDonald’s store operations.
The trial yielded good results so Krispy Kreme and McDonald’s are now looking to add more locations so customers from other states may also experience having KK donuts while dining in McDonald’s. The talks are leaning on the positive side so the sweet treats may soon be available in more outlets.
“We are also excited about our continued partnership with McDonald’s, which we believe has validated the attractiveness of the quick-service restaurant channel,” Krispy Kreme’s chief executive officer, Mike Tattersfield, said in a press release for the donut chain’s 2023 Q3 result report. “While nothing has been finalized, we are in advanced discussions about expanding the partnership and are making investments in the U.S. that reflect our confidence in further scaling our Delivered Fresh Daily network.”
The CEO added, “I could not be more excited to watch Krispy Kreme become the most loved sweet treat brand in the world and follow the Company’s continued success as Josh Charlesworth takes on the CEO position in 2024.”
Photo by: Grant Beirute/Unsplash
