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PepsiCo Inc. and Great Wolf Lodge, the largest family indoor park resort chain in North America, have come together to release new beverages to offer more choices for families. They announced the release of the Bubly Beach Break ice cream floats to mark their new partnership deal.
PepsiCo said on Wednesday, March 22 that along with Great Wolf Lodge, it is aiming to offer good times for families as they are expected to go on outings this summer. The companies are calling the event the "bubly Beach Break," and to enjoy this period more, they are debuting the first-ever bubly Ice Cream Float.
The new beverage is coming to Great Wolf Lodge locations across the United States. The companies see this offering as one of the innovative ways to inspire families to strengthen their bond while having fun when spending time at the indoor water park resorts.
The new bubly drink was described as a sparkling water ice cream float. It will be available in several flavors blended with the citrus taste of the summer. PepsiCo is dropping orange cream bubly and lemon sorbet bubly, which will only be available for a limited time.
The beverage and snack producer said the ice cream float treats would only be at Great Wolf Lodge resorts for one week this season. But the companies are making sure that it will be a memorable time for all visitors because they are also launching a sweepstake where families can receive various giveaways and beach-themed accessories.
The bubly ice cream carts will be placed inside Great Wolf Lodge resorts in Gurnee, Illinois and Williamsburg, Virginia, from April 17 to April 23. This will be the first in the series of family-friendly programs that PepsiCo and the waterpark resort are cooking up for families to have a great time together.
"PepsiCo and Great Wolf Lodge are a natural pair, both known for dreaming up creative offerings and delivering unforgettable experiences," PepsiCo global food service's vice president, Brian Ripley, said in a press release. "With a shared passion for bringing people together, bubly Beach Breaks are the first of many memorable moments we'll create through this newly forged relationship with Great Wolf Lodge."
