Porsche names Emma Raducanu as brand ambassador

British tennis star Emma Raducanu has been named brand ambassador of Porsche, joining her German rival Angelique Kerber, and ensuring her participation at the WTA Tour’s Porsche Tennis Grand Prix event.

The deal also secures the 19-year-old’s presence in marketing campaigns for the German automaker.

According to Raducanu, she needs to align with partners and brands that she feels passionate about and identifies with.

She added that she’s excited to see what sort of things her partnership with Porsche can do going forward.

The Porsche deal is the latest for Raducanu’s partnership portfolio, which already includes Nike, British Airways, Evian, Vodafone, Dior, and Tiffany’s.

Vodafone recently signed Raducanu to a deal reportedly worth US$3.94 million a year.

Radacunu also earns US$2.64 million from each of her respective endorsement deals with US jewelry brand Tiffany’s and French fashion label Dior.