Reed’s, Inc. Expands Distribution in Northern California Bay area partnering with Morris Distributing

LOS ANGELES, Nov. 03, 2016 -- Reed’s, Inc. (NYSE-MKT:REED), maker of the top-selling craft sodas nationwide, announced today that it has secured a new distribution partnership for Reed’s and Virgil’s brands with Morris Distributing for the North Bay counties region of  California.  Morris Distributing is headquartered in Petaluma, California and distributes to over 2,200 retailers in Sonoma, Marin, Mendocino, Lake, Napa and San Francisco Counties.   Dedicated to their suppliers and customers, Morris prides itself on delivering some of the best and most recognized craft, imported and California beers in the US.  Along with their extensive craft beer portfolio, Morris sells premium soft drinks, water, juice, tea and energy drinks.

Neal Cohane, SVP Sales and Marketing for Reed’s commented, “Morris has built a reputation as being one of the best distributors in the North Bay Area for almost 25 years, servicing all channels of business including some the most cutting edge bars, restaurants and independent grocers.  We are truly excited to be introducing Reed’s Ginger Brews and Virgil’s, along with our new Reed’s Stronger Ginger Brew 7 oz Pony 4-pack into this market.  Morris has developed an extremely dedicated, experienced and goal oriented selling team with a tremendous entrepreneurial spirit.  The Reed’s sales team will be joining with the Morris team shortly to create an exciting crew drive that will focus on expanding Reed’s and Virgil’s presence into the Bay Area.  Consumers are demanding their 'Reed’s Mule' and the Reed’s and Morris selling teams are prepared to fill this demand.”

About Morris Distributing

Morris Distributing was founded in 1992 by Ron Morris. We grew from a small family distributing business in Sonoma to covering six North Bay counties. This was accomplished with dedication to suppliers, customers and employees. Today we are located in Petaluma. We service over 2,200 customers in Sonoma, Marin, Mendocino, Lake, Napa and San Francisco Counties.

We have over 1,000 items in our book. Some of our top-selling brands include but not limited to: Bear Republic brewery, Pabst, Lost Coast brewery, North Coast brewery, Stone brewery, Anderson Valley brewery. We service all major chain stores in the four counties as well as C+G, Drug and independent grocers, restaurants, liquor stores, convenience stores and schools.

We distribute products from some of the largest companies to local micro-breweries. Our brand portfolio includes import, domestic and micro beer, wine, flavored malt beverages premium soft drinks, water, juice, tea and energy drinks. We work well with both major suppliers to small specialty suppliers.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling sodas in the natural and specialty foods industry which are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

For more information about Reed’s, please visit the Company’s website at: www.reedsinc.com or call 800-99-REEDS.

Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew
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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

CONTACT:
Investor Relations
Reed's, Inc.
(800) 997-3337 ext.17
email: [email protected]