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It's unclear how possible alliances for other NFT categories, like video and fantasy sports, are doing.
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Samsung to use NFTs for offline shopping rewards
Samsung Electronics made deals with several South Korean physical retailers to promote the use of Samsung New Galaxy NFTs.
The retailers include Samsung Digital Plaza, Shilla Duty-Free Shop, Show Golf, and E Cruise.
Samsung wants to provide clients with a variety of services through these NFTs, including rewards like offline discounts at partner retailers.
The New Galaxy NFTs were introduced in February 2022 as a result of a collaboration between Samsung and web3 company Theta Labs. Those who placed pre-orders for the Galaxy S22 series and the GalaxyTab S8 first received them.
Through these deals, Samsung is tapping into a wider trend of using them for loyalty and rewards that could become key to the long term adoption of NFTs.
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