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New Balance exits Thailand

A New Balance store in Bangkok

New Balance announced it was closing up all its shops in Thailand after its local distributor, CRC Sports, lost an active import/export contract.

The Boston-based shoemaker could return under a new domestic partner.

The New Balance store in the Central Rama 9 mall placed a sign thanking customers and explaining its permanent closure, while its Line account broadcasted a message about the closure

Customers can, however, still buy the shoes through the Supersport website and other online platforms.

With more than 900 models, New Balance is an international sneaker and fashion brand associated with comfortable activewear. It was founded in 1906 as the New Balance Arch Support Company.

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