Strategy's Bitcoin Power Play: $1.25B Buy Signals Even Bigger Moves Ahead

Having once been known as MicroStrategy, Strategy Inc. has kept up its strong Bitcoin accumulation plan through 2026. Between January 5 and January 11, the corporation bought 13,627 BTC for about $1.25 billion, averaging $91,519 per coin. This is its highest single buy since July 2025 following a smaller January 4 acquisition of 1,283 BTC for $116 million. Financed mostly by at-the-market sales of its common stock and preferred equity, the recent buy has raised Strategy's overall holdings to 687,410 BTC with a combined cost basis of roughly $51.8 billion (average $75,353 per BTC).

Although Bitcoin traded at around $90,700 following the news, Strategy's holdings show significant unrealized profits, with market value predictions over $62 billion. Executive Chairman Michael Saylor underlined optimistic mood on January 18 with an X post captioned "Bigger Orange," which had a graph pointing to impending acquisitions possibly exceeding the recent $1.25 billion haul—hence propelling total holdings near or over the 700,000 BTC landmark.

Among market volatility—including tariff-related pressures—the actions have improved investor trust in Bitcoin as a corporate treasury asset. Although Strategy's (MSTR) stock has declined, experts view the approach as a powerful long-term bullish signal for BTC, drawing institutional interest and fighting near-term sell-offs via constant accumulation.