VIX Rides the Surge of Massive Video Adoption Reaching Its Largest Digital Audience Ever

MIAMI, Dec. 20, 2017 -- VIX, one of the largest multi-cultural video publishers globally, today announced it reaches 67.5% of all multiculturals and 64.8% of all millennials on Facebook (57.3 million), per Facebook’s Touchstone Report covering Q2 of 2017. Additionally, VIX ranks fourth among media brands with the largest video views, according to the latest Digital Content Ratings report from Nielsen.

VIX also ranked 23rd on TubularLabs’ global list of media and entertainment properties with over 1.4 billion video views. With a social following that has grown to more than 80 million followers, VIX content reaches over 350 million people and videos receive more than 1.4 billion views every month.

“From social media to mobile technology, millennials have completely changed the way we consume media on a daily basis,” said Rafael Urbina-Quintero, Chairman & CEO of VIX. "New video innovation leads to engaged audiences and we’re thrilled to see a massive upswing in VIX video views. This will allow us to have better insight and actionable audience data for our clients. We’re looking forward to generating opportunities for brands to engage inclusively with audiences across mobile and social platforms.”

As the largest independent digital media content company, VIX focuses on mobile video content for millennial audiences with a global perspective. VIX leverages robust brand marketing capabilities to allow brands the opportunity to build and connect directly with the inquisitive consumers they care about reaching.

VIX is dedicated to generating curiosity and leaving a positive influence across different audiences in today’s connected, multicultural world. This massive consumer adoption of short-form video comes at a notable time of acceleration for the company over the past year. VIX recently announced a milestone of surpassing 1 billion monthly video views as well as a formidable partnership with Discovery Communications.

VIX is headquartered in Miami with offices in New York, Mexico City, Montevideo, Buenos Aires, and Sao Paulo. For more information, please visit www.vix.com.

About VIX
VIX is a publishing platform that piques interest, sparks curiosity and fuels conversation - all while adding value to millions of people everyday. With 70 million social followers and over 1.4 billion views every month, VIX is one of the largest video publishers in the world. The content sits at the poly-cultural tipping point, living in English, Spanish and Portuguese on VIX, presenting the right information at the right time, without pretending to be a news outlet. By combining snack-able content, VIX offers engaging, differentiated content experiences within a positive contextualization across multiple social platforms.

MEDIA CONTACT:
For VIX
Michael Tilus
[email protected]