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Paurav Shukla

Professor of Marketing, University of Essex

Professor Shukla is Professor of Marketing at Essex Business School, and has previously worked with academic institutions including Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organizations including 7th Sense Consulting (UK & India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.

Professor Shukla is also a visiting professor at Aalto School of Economics (previously Helsinki School of Economics, Finland), Misr International University (Egypt) and teaches and trains regularly in other countries within US, EU, Asia and Middle East. Professor Shukla has directly taught students representing more than 60 nationalities and has been one of the pioneers in e-teaching methods.

His website, www.pauravshukla.com, provides free resources in the field of marketing. He is involved with academic institutions and corporate organizations including not for profit organizations in the capacity of trainer, consultant, advisor and board of directors.

Professor Shukla’s main research interests are in the areas of comparative consumption experiences, cross-cultural consumer behaviour and marketing issues in emerging markets with a special focus on luxury branding and marketing. He has published on these topics in wide range of outlets, including the Journal of Business Research, International Marketing Review, Journal of World Business, Information & Management, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Business & Industrial Marketing, Advances in Consumer Research, Journal of Entrepreneurship, Asian Journal of Business Research, Services Marketing Quarterly, Tourism Review, Marketing Intelligence and Planning, Journal of Consumer Marketing, Journal of Product & Brand Management, among others.

Big advertisers are boycotting Facebook but it's not enough to #StopHateforProfit – here's why

Aug 01, 2020 15:00 pm UTC| Technology

Facebook has faced a lot of criticism over the years for failing to moderate hate speech. Its policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign. Started by civil...

Why Elon Musk should take Tesla private

Aug 13, 2018 14:21 pm UTC| Insights & Views Business

Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automakers initial public offering. The news immediately created a buzz in financial markets and Teslas share price...

How lab-made diamonds are stealing market share from natural ones

Nov 21, 2016 17:33 pm UTC| Insights & Views Business

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry but cracking the luxury...

Economy

Digital trade protocol for Africa: why it matters, what’s in it and what’s still missing

In February 2024, African heads of states adopted a draft protocol to regulate digital trade within the continent. This significant yet challenging course for Africas digital economy fits into the broader trade agreement,...

Industry shutdowns are messy and painful: 4 lessons Australia’s coal sector can learn from car-makers about bowing out

Shifting Australias electricity sector to low-carbon technologies and closing coal plants is vital to tackling climate change. But such transitions are easier said than done. People and economies are often deeply...

Food prices will climb everywhere as temperatures rise due to climate change – new research

Climate change, and specifically rising temperatures, may cause food prices to increase by 3.2% per year, according to a new study by researchers in Germany. As climate change continues to worsen, this price inflation will...

Industrialisation is still vital to economic development but some countries are struggling to reap its benefits

Alexander Hamilton, one of the founding fathers of the US, wrote a wealth of reports that served as building blocks for the countrys economic system. In 1791, during his time as secretary of the Treasury, Hamilton...

This is how President Ramaphosa got to the 25% figure of progress in land reform in South Africa

Nearly three decades into democracy, land reform remains central to South Africas transformation policies and agricultural policy. We have over the years pointed out that the progress on land reform has been incorrectly...

Politics

Nvidia RTX 4090D Embroiled in US-China Tech Rivalry; South Korea Navigates Chip Export Dilemma

The U.S. government has tightened export restrictions on high-performance semiconductor chips to China, including the Nvidia RTX 4090D, and is urging South Korea to enforce similar curbs, marking a significant escalation...

US and Japan Boost AI, Semiconductor Alliance; EU Eyes Reduction in China Dependence

Japan and the United States are poised to deepen ties in the high-tech sector, signaling a strategic move to enhance their global partnership with a focus on artificial intelligence and semiconductor...

US Finalizes Ban List for Chinese Chipmakers; Boosts Mexico Semiconductor Ties

The United States is finalizing a list of Chinese chip factories banned from receiving vital technology, aiming to curb Beijings tech advancements amid national security concerns. Concurrently, a US-Mexico semiconductor...

China's Commerce Minister to Advocate EV Sector in Europe Amid Subsidy, Tariff Probe

Chinas Commerce Minister Wang Wentao is set to visit Europe in April to address concerns and advocate for the Chinese electric vehicle (EV) industry amid a European Commission investigation into alleged unfair...

South Africa’s electricity crisis: what political parties say in their election manifestos about solving it

South Africa is in the middle of a deep electricity crisis. In 2023 the public, many of whom are voters, experienced the worst loadshedding to date, losing power for an average of five hours a day. The power shortages...

Science

Exploding stars are rare but emit torrents of radiation − if one happened close enough to Earth, it could threaten life on the planet

Stars like the Sun are remarkably constant. They vary in brightness by only 0.1% over years and decades, thanks to the fusion of hydrogen into helium that powers them. This process will keep the Sun shining steadily for...

An eclipse for everyone – how visually impaired students can ‘get a feel for’ eclipses

Many people in the U.S. will have an opportunity to witness nearly four minutes of a total solar eclipse on Monday, April 8, 2024, as it moves from southern Texas to Maine. But in the U.S., over 7 million people are blind...

How do airplanes fly? An aerospace engineer explains the physics of flight

Airplane flight is one of the most significant technological achievements of the 20th century. The invention of the airplane allows people to travel from one side of the planet to the other in less than a day, compared...

The mystery of consciousness shows there may be a limit to what science alone can achieve

The progress of science in the last 400 years is mind-blowing. Who would have thought wed be able to trace the history of our universe to its origins 14 billion years ago? Science has increased the length and the quality...

What is minoxidil, the anti-balding hair growth treatment? Here’s what the science says

Hair loss (also known as alopecia) often affects the scalp but can occur anywhere on the body. Its very common and usually nothing to worry about; about half of Australian men show signs of visible baldness at age 50 and...

Technology

Tesla Halts $25,000 Model NV9, Redirects Focus Despite Musk's Earlier Promises

Despite Elon Musks prior claims, Tesla has shelved its anticipated $25,000 electric car, codenamed NV9, prioritizing other technological advancements. The projects delay contradicts earlier projections of a cheaper,...

Adobe Unveils Acrobat AI Assistant Tool for Acrobat and Reader Users

Adobe Inc., formerly known as Adobe Systems Incorporated, announced it has made its artificial intelligence (AI) assistant tool available to users of Acrobat and Readers. The computer software firm said that starting...

Analyst Predicts Bitcoin Could Reach $650K with New Hong Kong ETFs

As Hong Kong licenses new Bitcoin and Ethereum ETFs, top analyst Willy Woo forecasts a potential Bitcoin price spike to $650,000, inspired by robust ETF investments and favorable market conditions. Analyst Willy Woo...

China's New ETFs Set to Boost Bitcoin, Ethereum, and XRP Prices

As China approves new cryptocurrency ETFs, expectations rise for a significant price surge in Bitcoin, Ethereum, and XRP. These developments amidst fierce competition between Hong Kong and U.S. markets for cryptocurrency...

Fiji Central Bank Cautions on Crypto Use, Dashing Bitcoin Integration Hopes

In a surprising move, the Reserve Bank of Fiji has warned against using cryptocurrencies for payments or investments, reversing earlier expectations stirred by the Prime Ministers pro-Bitcoin stance. This advisory comes...