Senior Lecturer in Marketing, Glasgow Caledonian University
Dr Elaine Ritch is a senior lecturer in marketing at Glasgow Caledonian University and she is the programme leader for BA(hons) International Marketing. Elaine has presented her research at International conferences and has published in International journals and book chapters. Her co-edited book, New Perspectives in Critical Marketing and Consumer Society’, was published in March 2021.
Elaine is a fellow of the Higher Education Academy.

Four clothing businesses that could lead us away from the horrors of fast fashion
Aug 06, 2021 10:19 am UTC| Business
It makes no sense to keep exploiting natural resources to feed an ever-consuming market, but this remains the nature of high-street fashion. Resources are finite - as is the space for landfill - but too often clothes...