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Rebecca Mardon

Lecturer in Marketing, Cardiff University

Rebecca is a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. She recieved her PhD from the University of Southampton and is a Fellow of the Higher Education Academy.

Rebecca's research explores emerging consumer behaviours in digital contexts. Her primary research interests are: 1) materiality and consumer-object relations, 2) consumer sociality online, and 3) digital marketing ethics. Rebecca's research has appeared in international peer-reviewed journals including the Journal of Marketing Management, the Journal of Consumer Culture, and the Journal of the Association for Consumer Research, amongst others.

Why doesn’t my digital music feel like ‘mine’? Three ways digital possessions reduce our sense of ownership

Apr 18, 2024 06:24 am UTC| Insights & Views Life

Our possessions the things we view as mine play an important role in our lives. Beyond their functionality, they can serve as poignant reminders of cherished memories. They can symbolise not only who we are, but also who...

YouTube's child viewers may struggle to recognise adverts in videos from 'virtual play dates'

Apr 01, 2019 17:21 pm UTC| Insights & Views Technology

YouTubes highest earning star in 2018 was a seven-year-old boy named Ryan. Thats right a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between...

Could Snapchat’s biggest selling point now be its downfall?

Sep 21, 2017 14:11 pm UTC| Technology

When Snapchat launched in 2011, ephemerality was its unique selling point. Its self-destructing photo and video messages were a stark departure from established social media platforms, which encouraged users to construct...

Economy

Asian Fund Managers Favor Japan, Taiwan, and South Korea for 2026 Amid AI and Chip Boom

Asian fund managers are growing increasingly bullish on Japan, Taiwan, and South Korea, while sentiment toward India has turned negative, according to Bank of Americas January fund manager survey. The shift reflects...

Trump Says $2,000 Tariff Dividend Possible Without Congress Approval

U.S. President Donald Trump said on Tuesday that his administration may be able to issue a $2,000 payout to American citizens without needing approval from Congress, citing the surge in revenue generated from his trade...

Japan Government Bond Rout Deepens as Election Spending Fears Shake Markets

Japans government bond market is experiencing a sharp sell-off as investors react nervously to rising political promises of tax cuts and fiscal stimulus ahead of a snap election. Prime Minister Sanae Takaichis decision to...

WTI Crude Oil Prices Slide as Inventory Concerns and Geopolitical Risks Weigh on Market

West Texas Intermediate crude oil prices declined on Wednesday as traders focused on mounting geopolitical uncertainty and expectations of a build in U.S. crude inventories, which overshadowed supply disruptions from...

Asian Markets Slide as “Sell America” Fears Rattle Global Stocks, Bonds, and Currencies

Asian stock markets extended their losses for a third consecutive session on Wednesday as rising geopolitical tensions and renewed fears of a Sell America trade weighed heavily on investor sentiment. Markets were unsettled...

Politics

Trump Signs Executive Order to Limit Wall Street Investment in Single-Family Homes

U.S. President Donald Trump on Tuesday evening signed a new executive order designed to curb Wall Street investors from buying and speculating on single-family homes, a move aimed at improving housing affordability and...

Trump’s Greenland Ambition Sparks NATO Tensions, Trade War Fears, and Global Market Turmoil

U.S. President Donald Trump has reignited international controversy by declaring there is no going back on his ambition to control Greenland, a move that has unsettled NATO allies, strained U.S.-Europe relations, and...

Syria Announces Ceasefire With Kurdish Forces as U.S. Pushes Integration Deal

Syria has announced a four-day ceasefire with Kurdish-led forces in the northeast, marking one of the most significant shifts in territorial control since the fall of former president Bashar al-Assad over a year ago. The...

U.S. Plans NATO Staff Reductions, Raising Fresh Concerns Over Alliance Commitment

The United States is planning to reduce the number of personnel stationed at several key NATO command centers, a move that is already heightening concerns across Europe about Washingtons long-term commitment to the...

Trump Says U.S. and NATO Will Reach Agreement on Greenland’s Future

U.S. President Donald Trump said on Tuesday that the United States and NATO will eventually come to an agreement regarding the future of Greenland, emphasizing that any deal would satisfy both Washington and the military...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

Elon Musk Says Tesla Cybercab and Optimus Production Will Start Slowly Before Rapid Growth

Tesla CEO Elon Musk has cautioned investors and technology enthusiasts that the early production rate of the companys highly anticipated Cybercab robotaxi and Optimus humanoid robot will be agonizingly slow before...

Micron to Buy Powerchip Fab for $1.8 Billion, Shares Surge Nearly 10%

Shares of Taiwans Powerchip Semiconductor Manufacturing Corp jumped nearly 10% on Monday following news that U.S. memory chip giant Micron Technology plans to acquire one of Powerchips fabrication facilities in Taiwan,...

Tesla Revives Dojo Supercomputer Project With AI5 Chip at the Core

Tesla Inc (NASDAQ: TSLA) is set to restart development of its next-generation supercomputer, Dojo3, marking a renewed push into artificial intelligence infrastructure. Tesla CEO Elon Musk confirmed on Sunday that work on...

South Korea Seeks Favorable U.S. Tariff Terms on Memory Chip Imports

South Korea is moving to secure favorable treatment from the United States on tariffs affecting memory chip imports, following recent trade actions announced by the U.S. government. A spokesperson from South Koreas...

South Korea Sees Limited Impact From New U.S. Tariffs on Advanced AI Chips

South Koreas trade minister said a newly announced U.S. tariff on certain advanced computing chips is expected to have only a limited short-term impact on South Korean companies, while cautioning that future measures could...