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Rebecca Mardon

Lecturer in Marketing, Cardiff University

Rebecca is a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. She recieved her PhD from the University of Southampton and is a Fellow of the Higher Education Academy.

Rebecca's research explores emerging consumer behaviours in digital contexts. Her primary research interests are: 1) materiality and consumer-object relations, 2) consumer sociality online, and 3) digital marketing ethics. Rebecca's research has appeared in international peer-reviewed journals including the Journal of Marketing Management, the Journal of Consumer Culture, and the Journal of the Association for Consumer Research, amongst others.

Why doesn’t my digital music feel like ‘mine’? Three ways digital possessions reduce our sense of ownership

Apr 18, 2024 06:24 am UTC| Insights & Views Life

Our possessions the things we view as mine play an important role in our lives. Beyond their functionality, they can serve as poignant reminders of cherished memories. They can symbolise not only who we are, but also who...

YouTube's child viewers may struggle to recognise adverts in videos from 'virtual play dates'

Apr 01, 2019 17:21 pm UTC| Insights & Views Technology

YouTubes highest earning star in 2018 was a seven-year-old boy named Ryan. Thats right a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between...

Could Snapchat’s biggest selling point now be its downfall?

Sep 21, 2017 14:11 pm UTC| Technology

When Snapchat launched in 2011, ephemerality was its unique selling point. Its self-destructing photo and video messages were a stark departure from established social media platforms, which encouraged users to construct...

Economy

Western Allies Boost Ukraine Support Amid Ceasefire Talks

British Prime Minister Keir Starmer announced that Western allies, excluding the U.S., are intensifying support for Ukraine in case of a ceasefire with Russia. Starmer hosted a virtual meeting with leaders from Germany,...

Russia Stocks Rally as MOEX Russia Index Gains 2.35%

Russian stocks closed higher on Saturday, with the MOEX Russia Index climbing 2.35%, driven by gains in Telecoms, Oil Gas, and Power sectors. Surgutneftegas PJSC (MCX:SNGS) led the session with a 1.01% rise to 26.04,...

Stock Market Correction Deepens: Will the Sell-Off Continue?

The U.S. stock market has officially entered a correction, with the SP 500 plunging over 10% from its February 19 high. The Nasdaq Composite also confirmed its correction last week. This downturn has erased $5 trillion in...

Wall Street Rallies as Tech Leads, But Trade War and Inflation Fears Loom

The SP 500 surged Friday, led by tech stocks, but still marked its fourth straight weekly loss amid trade war concerns and a sharp drop in consumer sentiment. The Dow Jones gained 674 points (1.7%), the SP 500 rose 2%, and...

Peru’s Central Bank Holds Interest Rate at 4.75% Amid Inflation Stabilization

Perus central bank kept its benchmark interest rate steady at 4.75% on Thursday, aligning with market expectations. The decision follows a gradual easing cycle since September 2023, when the rate peaked at 7.75%, making...

Politics

SpaceX Crew-10 Arrives at ISS to Bring Stranded Astronauts Home

A SpaceX Crew Dragon capsule successfully docked at the International Space Station (ISS) early Sunday, completing a 29-hour journey from NASAs Kennedy Space Center. The Crew-10 mission, which launched Friday at 7:03 p.m....

Russia-Ukraine Conflict Escalates with Intense Aerial Strikes Amid Ceasefire Uncertainty

Russia and Ukraine exchanged heavy aerial strikes as the prospect of a 30-day ceasefire remained uncertain. Russian President Vladimir Putin expressed conditional support for the proposal but vowed to continue military...

Federal Judge Blocks Trump’s Wartime Deportation Order for Venezuelan Gang

A federal judge has temporarily blocked President Donald Trumps attempt to use the Alien Enemies Act of 1798 to expedite deportations of alleged members of Tren de Aragua, a Venezuelan gang accused of violent crimes. Trump...

Massive Protests in Serbia: Over 100,000 Demand Change in Belgrade

More than 100,000 protesters flooded Serbias capital, Belgrade, in one of the countrys largest demonstrations in decades. The movement, sparked by a deadly railway station collapse that killed 15, has grown into a major...

Trump Orders Massive Strikes on Yemen’s Houthis Amid Rising Tensions

U.S. President Donald Trump launched large-scale military strikes on Yemens Iran-backed Houthi rebels, killing at least 24 people, after continued attacks on Red Sea shipping. The offensive, expected to last weeks, marks...

Science

Leonardo da Vinci’s incredible studies of human anatomy still don’t get the recognition they deserve

Wikimedia, CC BY-SA The mere mention of Leonardo da Vinci evokes genius. We know him as a polymath whose interests spanned astronomy, geology, hydrology, engineering and physics. As a painter, his Mona Lisa and Last Supper...

One of the largest searches for alien life started 30 years ago. Its legacy lives on today

In February 1995, a small research organisation known as the SETI Institute launched what was then the most comprehensive search for an answer to a centuries-old question: are we alone in the universe? This Sunday marks...

South African telescope discovers a giant galaxy that’s 32 times bigger than Earth’s

Inkathazos glowing plasma jets are shown in red and yellow. The starlight from other surrounding galaxies can be seen in the background. K.K.L Charlton (UCT), MeerKAT, HSC, CARTA, IDIA, CC BY You may not know it, but right...

It’s science, not fiction: high-tech drones may soon be fighting bushfires in Australia

Picture this. Its a summer evening in Australia. A dry lightning storm is about to sweep across remote, tinder-dry bushland. The next day is forecast to be hot and windy. A lightning strike tonight could spark a fire that...

Earth is bombarded with rocks from space – but who gets to keep these ultimate antiques?

Every day, about 48.5 tonnes of space rock hurtle towards Earth. Meteorites that fall into the ocean are never recovered. But the ones that crash on land can spark debates about legal ownership. Globally, meteorite hunting...

Technology

Elon Musk and OpenAI Set for Expedited Trial Over AI Dispute

Elon Musk and OpenAI have agreed to fast-track their legal battle over OpenAIs transition to a for-profit model, with a trial set for later this year. The case, playing out in the U.S. District Court for the Northern...

NASA and SpaceX Launch Crew-10 to Replace Stranded Astronauts on ISS

NASA and SpaceX successfully launched the Crew-10 mission on Friday, sending four astronauts to the International Space Station (ISS) in a crucial crew rotation. The mission paves the way for the return of NASA astronauts...

NASA and SpaceX Set to Launch Crew-10 Mission to ISS on March 14

NASA and SpaceX are gearing up for the highly anticipated Crew-10 mission, scheduled to launch on Friday, March 14, at 7:03 p.m. EDT (2303 GMT). The mission will carry four astronauts to the International Space Station...

Apple’s Encryption Clash with UK Sparks U.S. Investigation

British and U.S. officials have engaged in private talks over concerns that the UK is pressuring Apple (NASDAQ:AAPL) to weaken encryption protections, Bloomberg reported. The discussions follow Apples decision to remove...

AI Revolutionizes Oil and Gas Drilling, Boosting Efficiency and Cost Savings

Artificial intelligence is transforming oil and gas drilling, making once-infeasible projects viable and improving efficiency. At the CERAWeek conference in Houston, industry leaders highlighted how AI-driven innovations...