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Lauren Labrecque

Lauren Labrecque

Professor of Marketing, University of Rhode Island
Lauren Labrecque is a Professor of Marketing and the Director of Ph.D. Programs and Research at the University of Rhode Island. Her primary research interests include sensory marketing (focus on color) and digital marketing (including digital empowerment, consumer privacy, social media engagement, and parasocial interactions). Her research has been published in peer-reviewed academic journals including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Interactive Marketing, Psychology & Marketing, andMarketing Letters. Dr. Labrecque serves on the editorial board of the Journal of Interactive Marketing, Psychology & Marketing, Journal of Business Research, and Journal of Research in Interactive Marketing.

AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

Nov 26, 2024 13:29 pm UTC| Insights & Views Technology

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science...

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Economy

Kia and Hyundai Unshaken as BYD Sets 2025 South Korea Launch in Competitive EV Market

As BYD prepares to enter South Koreas EV market in 2025, Kia and Hyundai show no signs of concern. Experts highlight that tariffs, subsidy issues, and local consumer preferences make it challenging for BYD to compete with...

Mexico Blasts Trump’s Tariffs: ‘This Won’t Stop Migrants or Drugs!’—Tensions Surge in Border Standoff

The Mexican government has strongly criticized former President Donald Trumps proposed tariffs, arguing they will fail to curb the flow of migrants and drugs across the border. The sharp response highlights escalating...

Economic Shockwaves: How Trump's Tariffs Could Affect Your Wallet

President-elect Donald Trump has announced new tariff plans that will affect trade with Canada, Mexico, and China. Here are the main points: Tariff Plans: 25% Tariff on Canada and Mexico:Starting January 20, Trump...

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Politics

Trump’s Tariff Plan Will ‘Reignite Inflation’—Economists Sound Alarm Over Sweeping Import Taxes

President-elect Donald Trump has announced sweeping new tariffs on goods imported from Mexico, Canada, and China as a cornerstone of his economic and foreign policy strategy. The proposed measures, which include a 25%...

Trump’s Stunning Win ‘Makes Patriotism Cool Again,’ Say Critics as Cultural Divide Deepens

Donald Trumps victorious return to the presidency has sparked a cultural shift, reigniting patriotism among Americans, particularly young voters. For years, openly expressing love for the country was often perceived as...

Biden's Bold Move: New Rule Permits HIV-Positive Organ Transplants, Sparking Debate Over Medical Breakthroughs

In a landmark decision aimed at addressing the nationwide organ shortage, the Biden administration announced a new rule on Tuesday permitting organ transplants between HIV-positive donors and HIV-positive recipients. U.S....

Matt Gaetz Replacement Race Heats Up: Trump Endorses ‘Seafood Tycoon’ Jimmy Patronis—But Will Florida Decide Differently?

The race to replace former U.S. Representative Matt Gaetz is intensifying, with Floridas Chief Financial Officer Jimmy Patronis emerging as a front-runner. Gaetz, who resigned on November 13 after being nominated as U.S....

Science

From using plant rinds to high-tech materials, bike helmets have improved significantly over the past 2 centuries

Imagine its the mid-1800s, and youre riding your high-wheeled, penny-farthing bicycle down a dusty road. Sure, it may have some bumps, but if you lose your balance, youre landing on a relatively soft dirt road. But as the...

Why does everything look flat even though the Earth is round?

Ever since the ancient Greeks first made observations of the circular Moon and the skies, scientists have known that the Earth is a sphere. Weve all seen beautiful images of the Earth from space, some photographed by...

Blue Origin Prepares to Test New Glenn Rocket, Set to Rival SpaceX's Falcon Rockets

Blue Origin is making significant strides toward testing its New Glenn rocket, designed to compete with SpaceXs Falcon lineup. With seven BE-4 engines producing 3.8 million pounds of thrust, the New Glenn is set to test...

SpaceX’s $2.9 Billion Moon Ship Reveals Spacious Design for Future Lunar Missions

SpaceXs latest prototype of its Starship Human Landing System (HLS) offers an inside look at the spacious, two-story design that could soon carry astronauts to the Moon. A central feature in NASAs Artemis program, this...

CDC Urges Second COVID-19 Vaccine for Seniors: ‘Protect Your Health This Season!’ Experts Say It’s Critical

In a recent public health announcement, the Centers for Disease Control and Prevention (CDC) recommended that individuals aged 65 and older receive a second dose of the 2024-2025 COVID-19 vaccine. This additional dose, the...

Technology

OpenAI's Sora Sparks Artist Backlash: 'We’re Not Free Bug Testers for Billion-Dollar Brands'

OpenAIs early access program for Sora, a generative AI tool marketed as a creative partner for artists, is facing severe criticism. Artists participating in the program allege that the initiative prioritizes corporate...

Tesla Out of California’s EV Tax Credit Plan? Shocking Exclusion Sparks Debate Over Federal and State Policies

Californias new EV tax credit proposal may exclude Tesla, despite its dominance in the electric vehicle market. Governor Gavin Newsom suggests the move would encourage competition, as federal subsidy changes loom under...

Nvidia's Fugatto AI Transforms Voices and Sounds, Ushering in a New Audio Era

Nvidia on Monday introduced Fugatto, a groundbreaking AI model that transforms voices and generates new sounds from text descriptions. Aimed at revolutionizing audio creation in music, film, and gaming, Fugatto showcases...

Google’s Online Ad Empire Under Fire: DOJ Demands Action as Antitrust Battle Reaches Final Stage

The Justice Department closed its case against Google, accusing the company of monopolizing digital ad markets. If the judge rules against Google, the tech giant could be forced to divest its Ad Manager platform in a...
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