Associate Professor, Queensland University of Technology
Dr Gary Mortimer is an Associate Professor in Marketing and International Business at the QUT Business School. Prior to joining QUT, Dr Mortimer spent over 20 years working with some of Australia’s largest general merchandise and food retailers. He is an active researcher in the areas of food retailing, retail operations and shopping behaviour. Dr Mortimer was appointed to the Advisory Board of the Institute of Food Products Marketing, Philadelphia (US) in 2012 and sits on the council of the Australian Marketing Institute.
Gary is currently examining changes in consumer behaviour towards local food and small producers. Speficically, he is examining the barriers and drivers of purchasing locally grown and produced products. Gary is also exploring consumer ethnocentric tendencies and how to overcome these barriers in order to enter international markets. Outcomes will provide retailers a better understanding of how to respond to consumer changes in domestic and international markets.
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Jun 06, 2018 07:33 am UTC| Insights & Views Life
Kate Spade, who was found dead on June 5 in New York, was a trailblazer who introduced the notion of affordable luxury for women. Starting out in the early 1990s she designed her first handbag, playfully named The Sam. The...
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Jun 03, 2018 21:42 pm UTC| Insights & Views Technology
Online retail giant Amazons decision to block Australian shoppers from its US website has prompted an outpouring of anger from its customers. However, economic statistics indicate the actual value of online purchased...
Location and voice technology are the future of retail
Apr 12, 2018 15:09 pm UTC| Insights & Views Technology
Retailers, struggling to connect with their customers, have been trialling new technologies to blend in-store and digital experiences. Interactive kiosks, mobile-friendly websites and transactional apps have become the...
Why craft beer is going corporate
Oct 18, 2017 09:53 am UTC| Insights & Views Technology
Australians may be drinking beer at 65-year lows, but one segment is bucking the trend - craft beer. According to a recent report, Australian craft breweries generate almost A$500 million in yearly revenue, and this is...
The economics of self-service checkouts
Jun 13, 2017 14:55 pm UTC| Insights & Views Economy
Self-checkouts in supermarkets are increasing as businesses battle to reduce costs and increase service efficiency. But looking at the numbers, it isnt clear that self-service is an easy win for...
Phantom brands haunting our supermarket shelves as home brand in disguise
Oct 27, 2016 06:23 am UTC| Insights & Views Business
There was a time when shoppers could easily differentiate between supermarket private labels and proprietary branded products, however new phantom brands appearing on supermarket shelves are clouding the waters. These are...
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