Lecturer in Brand Communications, University of Leeds
My research interests are orientated around the domain of branding, specifically in the strategic expressions of corporate brands. I hold a PhD in corporate communications and marketing, and undergraduate and postgraduate qualifications in graphic design.
Prior to joining the University of Leeds I spent 14 years as a brand consultant and design manager. Throughout this time I worked for the following clients: Cadbury Schweppes, Department for Education and Employment, General Electric, Inland Revenue, Lockheed Martin, NHS, Nike, Northern Foods, Royal Mail, Swann-Morton, Virgin, Wildlife Trusts, WS Atkins.
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