Asst Professor, University of Western Australia
Richard is an Assistant Professor at the University of Western Australia Business School. His research interests include social media marketing, market research, supply chain-enabling information technology, and sustainable supply chain management.
Richard obtained several awards for his research and teaching. His work has been published in leading international journals such as the International Journal of Operations and Production Management, and the Journal of the Academy of Marketing Science. Richard is also a regular contributor to executive teaching programs.
Prior to his academic career, Richard was a marketing manager for one of Europe's leading media companies--Hubert Burda Media. He also has consulting experience with clients from the U.K., Australia, Germany, and Italy.
Woolworths and Coles should heed simplicity lesson from Aldi
Jun 14, 2016 08:51 am UTC| Insights & Views
Woolworths is ditching its Select private label range. It intends to launch a new brand for a more focused range of products that promises more bang for the buck. The move comes after Woolworths decided in March to axe its...
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