ALIEN(TM) Anthology Announced as First-Ever Non-Sport Trading Card Release on Upper Deck e-Pack(TM)

CARLSBAD, Calif., July 18, 2016 -- Upper Deck e-Pack (www.UpperDeckePack.com) is the innovative new way for fans to buy, collect, store, and trade Upper Deck cards on your mobile device or computer. Starting on Wednesday, July 20th, e-Pack will expand its current sports card offerings to entertainment products, starting with the release of Upper Deck's popular Alien Anthology trading card set.
The e-Pack product will mirror the sold-out Alien Anthology physical trading card product that was released earlier this spring. Just like the physical release, the e-Pack product will include special insert cards, actor autograph cards, dog tag cards, foil cards and original artist sketch cards. In addition to collecting cards on e-Pack, users have the ability to get actual physical versions of their cards mailed directly to them, which is a first for digital trading card platforms.

To celebrate this historic launch, Upper Deck is pulling out all the stops at San Diego Comic-Con this week. Fans who stop by the Upper Deck booth at Comic-Con (Hall A, Booth #307) to sign up for an e-Pack account will receive a free Alien Anthology card, available exclusively at Comic-Con. While in the booth, fans can also take a photo with a life-size Alien, or head outside to snag an Alien e-Pack Pedicab ride from one of 6 Alien e-Pack-themed Pedicabs that will be transporting Comic-Con fans to and from the convention center throughout the show. Attendees will also want to be on the lookout for the Alien e-Pack street team outside of the hall, who will be handing out free Face Hugger tattoos and offering fans the opportunity to star in their own Alien Anthology trading card. Stop by the Upper Deck booth at Comic-Con for full details.

"We have been working diligently to be able to announce the momentous release of Alien Anthology on e-Pack at Comic-Con, which brings together some of the most passionate fans and collectors in our industry," said Jason Masherah, President of Upper Deck. "We strive to bring collectors the most innovative new products, and the release of Alien Anthology on e-Pack allows us to give fans a pack opening experience like they've never had before."

Registered users on e-Pack can receive a FREE pack of Alien Anthology trading cards every day, just for logging on. Visit www.UpperDeckePack.com for more details, and to start building your Alien Anthology trading card collection starting on Wednesday, July 20th!

About Upper Deck

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck maintains an award winning portfolio of gaming, sports, entertainment products and collectibles. Find more information at www.upperdeck.com, www.UpperDeckBlog.com or follow us on Facebook (UpperDeckEnt), Twitter (@UpperDeckEnt), and YouTube (udvids).

About Twentieth Century Fox Consumer Products

A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of prime time entertainment programming to the broadcast networks.

Photos accompanying this release are available at:

http://www.globenewswire.com/newsroom/prs/?pkgid=40863

http://www.globenewswire.com/newsroom/prs/?pkgid=40864

CONTACT: Chris Carlin
         Sr. Marketing & Social Media Manager
         The Upper Deck Company
         (760)929-3159
         [email protected]