Netflix’s Bid for Warner Bros Discovery Aims to Cut Streaming Costs and Reshape the Industry 
Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup 
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature 
U.S. Condemns China's Dominance in Global Shipbuilding and Maritime Sectors 
Rio Tinto Raises 2025 Copper Output Outlook as Oyu Tolgoi Expansion Accelerates 
S&P 500 Surges Ahead of Trump Inauguration as Markets Rally 
Proxy Advisors Urge Vote Against ANZ’s Executive Pay Report Amid Scandal Fallout 
Investors value green labels — but not always for the right reasons 
U.S. Banks Report Strong Q4 Profits Amid Investment Banking Surge 
South Korea to End Short-Selling Ban as Financial Market Uncertainty Persists 
Ferrari Group to Launch IPO in Amsterdam, Targets Over $1 Billion Valuation 
Adidas and Moncler announced their latest collaboration, including a new AI-generated campaign titled "The Art of Explorers." The companies are also set to release non-fungible token (NFT) collectibles under their iconic apparel brands.
The partnership will feature Adidas Originals apparel and Moncler's outerwear in an AI Adventurers campaign created with generative artificial intelligence. The German sportswear manufacturer and the Italian luxury fashion house will release limited edition NFTs and offer immersive digital experiences to their customers.
All About Adidas and Moncler's Campaign
The well-known fashion brands announced their new campaign on Monday, Oct. 2. The items are AI-generated with mixed media sculptures. According to Decrypt, the designs were created after Moncler challenged artists from different fields of expertise to create sculptures of explorers while getting inspiration from the styles in its own outerwear collection.
The campaign that was co-created by Adidas and Moncler is said to exhibit the evolution of Moncler's "Art of Genius" show that was staged in London in February this year. The event was the Milan-based fashion house's team-up with Adidas.
Here’s to the explorers.
— adidas Originals (@adidasoriginals) October 2, 2023
To those who travel beyond limits.
To a place Where Originality Meet Extraordinary.
To @Moncler x adidas Originals. pic.twitter.com/ympZIcPY7X
In any case, the sculptures featured in the campaign were creations of Kate Tabor, Gary Card, and Ibby Njoya. These are featured alongside humans (or AI) wearing the clothing pieces from the collaborative collection.
The Moncler x Adidas NFT collection
The Moncler and Adidas' immersive digital experience has been set on a metropolitan streetscape that was previously featured in the "Art of Genius" show. It shows 3D animation, video, and sound, and visitors can unlock exclusive products here, which they can buy through the digital billboards.
The NFT collection will be available on the said immersive platform and Adidas Confirmed app. Customers can buy the digital token for the collaborative Moncler x Adidas Originals NMD boot. The physical copy of the Moncler x Adidas Originals items will be released on Oct. 4 and can be purchased at selected stores on Oct. 5.
"Designed for exploration, Moncler and adidas Originals' new collection pushes the boundaries of co-creation as the two iconic brands find inspiration in the journey from mountainous peaks to the city below," Moncler and Adidas stated in a press release. "The groundbreaking creative exploration extends beyond a physical experience to a digital one with the introduction of a new immersive platform on moncler.com."
They added, "A limited-edition artistic exploration of the Moncler x adidas Originals NMD boot that evolves the silhouette for the digital context has been brought to life as an NFT that can be accessed through the platform and the adidas Confirmed app."
Photo by: Adidas Press Release
