Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX 
IKEA Expands U.S. Manufacturing Amid Rising Tariffs and Supply Chain Strategy Shift 
Airbus Faces Pressure After November Deliveries Dip Amid Industrial Setback 
GM Issues Recall for 2026 Chevrolet Silverado Trucks Over Missing Owner Manuals 
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation 
Momenta Quietly Moves Toward Hong Kong IPO Amid Rising China-U.S. Tensions 
Airline Loyalty Programs Face New Uncertainty as Visa–Mastercard Fee Settlement Evolves 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
Rio Tinto Raises 2025 Copper Output Outlook as Oyu Tolgoi Expansion Accelerates 
Australia Moves Forward With Teen Social Media Ban as Platforms Begin Lockouts 
Magnum Audit Flags Governance Issues at Ben & Jerry’s Foundation Ahead of Spin-Off 
Anthropic Reportedly Taps Wilson Sonsini as It Prepares for a Potential 2026 IPO 
Michael Dell Pledges $6.25 Billion to Boost Children’s Investment Accounts Under Trump Initiative 
YouTube Agrees to Follow Australia’s New Under-16 Social Media Ban 
Netflix’s Bid for Warner Bros Discovery Aims to Cut Streaming Costs and Reshape the Industry 
Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup 
Tesla Expands Affordable Model 3 Lineup in Europe to Boost EV Demand 
Adidas AG has become the new official ball sponsor of the Saudi Pro League for the mid-season games. The new partnership deal will replace its fierce rival, Nike Inc., and it is set to take effect in February.
Insider Sport reported that the Saudi Pro League (SPL) changed its ball supplier and announced its new agreement with Adidas this week. The German sports apparel company will take over Nike's spot and sponsor the league for the rest of the 2023/24 season.
Adidas and SPL's Sponsorship Deal
With their ball sponsorship agreement, the teams at SPL, which is also known as the Roshn Saudi League (RSL), will start using Adidas-branded balls in the matches next month until May. Adidas will then supply an exclusive ball for the upcoming 2024-25 season starting in August, as per SportCal.
The company said that all the teams will play on the field with its "Oceaunz" pro football.
The said model was also used in the official matches of the FIFA Women's World Cup in Australia and New Zealand last year. Oceanuz is the ninth ball that Adidas has made for the Women's World Cup.
Adidas In, Nike Out
The ball for the 2024/25 mid-season games of the SPL, which is the highest division of association football in the Saudi league system, will get footballs with upgraded color palettes. At any rate, it was reported that this is not the first time that Nike was replaced by Adidas because, in 2022, the Jordan shoemaker was also replaced by Adidas as the sole kit supplier in Saudi. This particular contract is set to expire in 2026.
"Adidas is proud to partner with the Saudi Pro League. The partnership builds on the brand's wider ambitions to increase sports participation across the Kingdom in line with Saudi Vision 2030," Adidas EMC's general manager, Bilal Fares, said in a statement.
SPL's vice chairman and interim CEO, Saad Allazeez, added, "Our partnership with Adidas represents a significant next step towards elevating football in Saudi Arabia. By aligning with such a recognized and respected global sportswear giant, the league enhances its international visibility and benefits from greater opportunities to attract talent, inspire investment, and foster growth that positively impacts football culture and the game's national ecosystem."
