Adidas opens its largest flagship store in S. Korea

Adidas has opened a flagship store in the bustling shopping district of Myeong-dong, its largest yet in South Korea

It is also the only Adidas store in South Korea that offers the brand’s full collection, including Sports Performance, Originals, and Y-3.

Spanning 2501 sqm over two stories and featuring the ‘Home of Sports’ concept, the first of its kind in the Asia Pacific, the store was designed with a hint of local architectural elements to offer consumers a sustainable, creative, and all-encompassing experience.

The first floor houses the Seoul Shop, the Seoul Lab, and Adidas Performance’s running and training lines, while the second floor is home to Adidas Performance football, outdoor, Adidas Originals, basketball, and Y-3 products.

Adidas said it is looking to open more physical locations in South Korea and add virtual retail environments to provide greater consumer experiences.

In addition to one flagship and two brand centres in South Korea, Adidas said it is looking to open more physical locations and add virtual retail environments to provide greater consumer experiences.