US retail and pharmacy corporation CVS registered trademark filings with the United States Patent and Trademark Office (USPTO) for “downloadable virtual goods” and “crypto-collectibles.”
CVS aims to provide downloadable virtual goods, such as various consumer items, health and wellness products, beauty and personal care products, prescription medicines, and general merchandise that may be used online or in online virtual worlds.
The firm's NFT concept includes online digital artwork and photographs, crypto-collectibles, and application tokens utilized and transferred on software that may be accessed via the platform as a service.
This would also encompass the usage of non-downloadable digital media, such as assets, collectibles, tokens, and non-fungible tokens.
CVS Health virtual goods and digital collectibles marks follow a slew of well-known trademarks such as McDonald's, New Balance, Puma, and Crocs that have also filed similar metaverse-related trademarks with the USPTO.
