Business
Add as a preferred source on GoogleThe proposed combination would bring Affle’s mobile marketing business together with Perion’s connected-TV and retail-media capabilities.
Affle’s agreement to buy Perion Network Ltd. puts a roughly $420 million all-cash transaction on the table and would extend Affle’s digital advertising reach into connected TV and retail media.
Perion operates in digital advertising technology. The proposed expansion also spans other digital advertising channels.
Pages in the test can include links in up to two organic posts or comments per calendar month. Engadget reported higher allowances for paid plans.
AdImpact projects $11.6 billion in cycle spending, with connected TV forecast to take 23%. Broadcasters reported substantial political ad revenue in the second quarter of 2026.
The FTC puts the planned acquisition at approximately $2.2 billion in enterprise value. Publicis expects to complete it before the end of 2026.
