OpenAI Executive Brad Lightcap to Leave for New AI Venture 
CBA Posts Record A$10.98B Profit Despite Cautious Outlook 
Anthropic Signs $9.1B AI Data Center Deal With Riot Platforms 
Sanrio Shares Plunge as Q1 Profit Miss Overshadows Strong Sales 
ADNOC Gas Targets Up to $4B Profit in 2026 
Goldman Sachs Sees US Stock Buybacks Outpacing Equity Issuance as AI Funding Rises 
Treasury Wine Estates Shares Jump as U.S. Overhaul Lifts FY2026 Outlook 
Hanwha Offers Up to $1.2 Billion for Austal US Business 
Airbus Joins Air India A320 Altitude Drop Probe 
Delta Flight Makes Emergency Landing in Atlanta After Cockpit Fumes Reported 
US Judge Dismisses Gautam Adani Criminal Charges 
Apple Tests China’s CXMT Memory Chips for iPhones and MacBooks Amid AI Supply Crunch 
Nvidia Seen Beating Q2 Targets as Vera Rubin Cycle Begins 
Shein Scales Back Vietnam Operations as US Trade Rules Shift 
OpenAI Restricts Astra AI Over Cyberattack Risks 
Berkshire Hathaway Cash Falls as Abel Boosts Stock Buybacks 
Sony, TSMC Eye $6.3 Billion Japan Chip Venture for Next-Gen Image Sensors 
Amazon Inc. unveiled its newest technology based on artificial intelligence. The e-commerce giant said it created a shopping assistant called Rufus.
The Cutting-Edge Shopping Helper
The innovative AI tool was made to help shoppers search for items or shop for products. Users must log in to their Amazon app’s account and type or ask a question in the search bar to use it.
A chat window will instantly pop up at the bottom of the screen. Shoppers may ask questions, and the AI shopping assistant, Rufus, will immediately “converse” with the visitor. Customers may also ask Rufus to compare which products are better. CNBC further reported that Amazon’s AI assistant gives answers based on the company’s product catalog, Q&A, customer reviews, and other information that it can find on the web.
Official Launch of Rufus
Amazon stated that it is currently testing its new AI assistant with a small group of users in the United States. Once the testing ends, it plans to launch the tool officially in the coming weeks.
Aside from its e-commerce platform, Amazon’s chief executive officer, Andy Jassy, shared they are also looking to integrate generative AI across all of its businesses. The company is expected to give a new update regarding its AI efforts in its fourth-quarter earnings report.
“We are launching Rufus in beta and starting to roll it out to customers in waves, beginning with a small subset of customers in the U.S. using our mobile app, and progressively rolling it out to the rest of our U.S. customers in the coming weeks,” Rajiv Mehta, Amazon’s vice president of search and conversational shopping and Trishul Chilimbi, VP and distinguished scientist, stores foundational AI, jointly said in an announcement.
They added, “We are excited about the potential of generative AI and will continue testing new features to make it even easier to find and discover, research, and buy products in Amazon’s store. We look forward to progressively rolling Rufus out to additional U.S. customers in the coming weeks.”
Photo by: Amazon Newsroom
