Amazon on Tuesday launched the Streaming Partners Program which will enable Prime members to add SHOWTIME (with popular series Homeland, Ray Donovan and many more), STARZ (with Outlander, Power etc.) and dozens more video subscriptions to their Prime membership. Streaming Partners Program is an over-the-top streaming subscription program that enables video providers to reach tens of millions of Prime members.
“With the Streaming Partners Program, we’re making it easy for video providers to reach highly engaged Prime members, many of whom are already frequent streamers, and we’re making it easier for viewers to watch their favorite shows and channels”, said Michael Paull, Vice President of Digital Video at Amazon.
Prime customers will benefit from free trials, self-service cancellation of any subscription and special Prime member pricing—subscriptions for SHOWTIME and STARZ are only $8.99 per month, the company said in a press release.
Initial launch partners include SHOWTIME, STARZ, A+E Network (Lifetime Movie Club), AMC (Shudder and SundanceNow Doc Club), Gaia, RLJ Entertainment (Acorn TV, Urban Movie Channel, Acacia TV), DramaFever (DramaFever Instant), Tribeca Short List, Cinedigm (Dove Channel, Docurama, CONtv), Smithsonian (Smithsonian Earth), IndieFlix (IndieFlix Shorts), and several others.
The online retail giant also announced a newly designed Amazon Video homepage which will simplify finding movies and TV shows available on Prime, available through the Streaming Partners Program, or available to rent or buy.
