Amazon’s New Advert Shows ‘Amazing’ Prime Air Delivery Drones

Amazon has released a new advert that features its Prime Air delivery drones and describes what it could do.

"We're excited about Prime Air," Amazon said in a statement. "A future delivery system... designed to safely get packages to customers in 30 minutes or less using small unmanned aerial vehicles, also called drones. Prime Air has great potential to enhance the services we already provide to millions of customers by providing raid parcel delivery."

The advert, presented by Jeremy Clarkson, says that the drones could deliver packages in 30 minutes or less. It can fly for 15 miles on one charge, meaning that recipients should be located around 7 miles from the delivery center if the drone is not to be recharged at customer’s house, explains IBTimes.

Clarkson describes the Prime Air drone saying, "A miracle of modern technology is dispatched –its an Amazon drone and after rising vertically like a helicopter to nearly 400ft this amazing hybrid design assumes a horizontal orientation and becomes a streamlined and fast airplane.”

"In time, there will be a whole family of Amazon drones, with different designs for different environments," he added.

The drones use "sense and avoid" technology to identify other airborne hazards and obstacles such as planes and hot air balloons, and navigates around them.

When the drone reaches recipient’s house, it scans the area to locate an Amazon logo on the ground. The customer is sent a notification saying that the package has arrived and the drone lands on the said spot and drops off the package.