Scandinavian Tobacco Group Sells BREAK and Moro Brands to Japan Tobacco for €176 Million 
Lockheed Martin Unveils Lower-Cost Patriot ACE Interceptor to Meet Rising Air Defense Demand 
SpaceX Q2 Earnings on Aug. 4 Set Stage for Historic Insider Share Unlock 
Elon Musk Fuels SpaceX-Tesla Merger Speculation After Earnings Call 
KPMG Australia Appoints John Sams as CEO Following Audit Leak Scandal 
Macquarie Names Greg Ward as CEO, Signaling Stability and Strategic Continuity 
Wistron Opens $700M Texas AI Factory to Build Nvidia GB300 Superchips 
Super Micro Computer Stock Jumps 20% After Record AI Orders and Margin Surge 
Alphabet Q2 Earnings Beat Estimates as AI Spending, Google Cloud Growth Fuel Outlook 
Wistron Opens $700M Texas AI Factory to Build Nvidia Superchips in U.S. 
OpenAI Australia Data Center Switches Cooling Strategy After Recycled Water Plan Fails 
Domino’s Weighs Appeal After Australian Court Rules Workers Were Misled on Pay 
Samsung Cuts U.S. Consumer Electronics Jobs as Headquarters Moves to Texas 
IBM Q2 Earnings Miss Estimates as Software Growth Offsets Infrastructure Weakness 
GM Q2 Earnings Beat Estimates as General Motors Raises 2026 Profit Outlook 
Judge Approves Anthropic’s $1.5 Billion AI Copyright Settlement With Authors 
GE Vernova Q2 Revenue Tops Estimates as Earnings Miss, Shares Slide Despite Higher 2026 Outlook 
Anheuser-Busch InBev NV and Ultimate Fighting Championship (UFC) announced they have signed a partnership deal that will officially begin in January 2024. The contract is said to be the biggest sponsorship the Las Vegas-based mixed martial arts (MMA) promotion company has ever received.
Anheuser-Busch and UFC agreed to a multi-year contract that is hoped to help turn around sales of the Bud Light beer, which has experienced a massive sales decline following the controversies involving the transgender woman Dylan Mulvaney. It is now working on its recovery to bring the brand back on track.
Efforts to Get Back on Its Feet and Revive Health Sales
As per Bloomberg, this is the largest sponsorship of UFC that surpassed its $175 million deal with Crypto.com for fight-kit. The contract is effective for six years, making Bud Light the official beer of the MMA, replacing its rival, Modelo beer, which Constellation Brands Inc. is distributing in the U.S.
Bud Light's sales slowed as the demand dropped after the controversies earlier this year, followed by boycott calls. Now, Anheuser-Busch is looking to boost sales of its Bud Light once again through the promotions it will get from the partnership.
Bud Light will be fused into live events of UFC in the U.S., which means the brand will be shown in broadcasts, in arenas, and other fight activities such as press conferences and weigh-ins.
Bud Light Makes Its Comeback as the Official Beer of UFC
"Anheuser-Busch and Bud Light have always been on the cutting edge of iconic sporting moments that fans remember forever, and reuniting with UFC is a continuation of this industry leading legacy," Anheuser-Busch's chief executive officer, Brendan Whitworth, said in a press release. "As one of the largest and longest standing sport sponsors, we are excited to work with UFC to celebrate our passionate fans while always making a positive impact in communities across America."
UFC's CEO Dana White also said, "Anheuser-Busch and Bud Light were UFC's original beer sponsors more than fifteen years ago. "I am proud to announce we are back in business together."
She further explained that there are a lot of reasons why she chose to team up with Anheuser-Busch and its Bud Light beer brand, but the most important one is "because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I am looking forward to all of the incredible things we will do in the years ahead."
Photo by: Anheuser Busch Press Release
