Apple Is Heavily Investing In Original Content, Hires Sony Execs

Original content seems to be a hot trend right now, especially with regards to tech companies. Facebook is increasingly investing in talent and producers, and Apple is doing the same thing. The iPhone maker just brought two Sony executives onboard to help it create engaging content that follows the same vein as Netflix or Amazon.

The Sony executives in question are Jamie Ehrlicht and Zack Van Amburg, who were involved in some of the most successful TV hits in the industry, 9To5Mac reports. These include the phenomenal Breaking Bad series, which was then spun off to create Better Call Saul. There’s also the fictional biography of Queen Elizabeth on Netflix, The Crown.

In the press release regarding the new additions, senior vice president of Internet Software and Services, Eddy Cue heaped the praises on the show makers. Considering their track record, it only makes sense that both would be the heads of original video programming for the company.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” Cue said. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

Once the two officially sign on with Apple this summer, it will mark the end of their time as Presidents at Sony Pictures for TV, which lasted for 12 years. This will also indicate a considerable jump in Apple’s efforts of creating original content, which the company has tried in small doses before. These mostly came in the form of mini-documentaries, including Planet of the Apps.

If Apple is thinking about producing original TV content, it will either be launching a new platform or just expanding the services offered by Apple Music. Considering the features now has over 27 million subscribers, this might just be the more sensible move.