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BMW Korea will provide more perks for owners of its Luxury Class models, such as expanded rental car services, which were previously only available in Jeju.
Beginning in August, BMW Excellence Club members within their first year of purchasing their luxury BMWs can borrow an X7 for 72 hours for free in Seoul and Busan.
The BMW Excellence Club consists of owners of the New 7 Series, New 8 Series, and the New X7 model.
The host of exclusive privileges is divided into the “Lifestyle program” and the “Inclusive program.”
The “Lifestyle program” allows customers to choose between a free meal and gifts or a one-on-one driving session. The “Inclusive Program” provides free car and rental services, prior reservation to service centers, and a warranty for 3 years or 200,000 kilometers.
The rental service is the latest perk for members, along with the BMW Excellence Lounge, a series of special cultural events.
The events are held only in Seoul but will move to Busan on June 9 to 15.
There were 2,275 cars in BMW Korea’s Luxury lineup sold from January to April this year, a 165.8 percent increase from the corresponding period last year.
