BMW Group Korea is making steady efforts to provide distinctive experiences to its customers according to their lifestyles in its bid to seek mutual growth with the community.
The efforts are in line with its corporate philosophy that emphasizes sincere communication with local customers.
BMW was the only imported carmaker with a booth at the Busan Motor Show, where it unveiled several new vehicles, including one seen for the first time in Asia and another only in Korea.
At the show, the German automaker also presented its vision for future mobility, as well as a variety of customer attractions.
BMW also hosted a music festival called I THE ULTIMATE" for residents to enjoy in the outdoor plaza of the Busan Cinema Center in the Haeundae District.
Due to the global automotive semiconductor shortage, BMW purposefully hosted the music festival to express gratitude to its customers who were waiting for their cars.
In addition, this year's BMW Ladies Championship, a golf event, will be held in Gangwon Province between Sept. 20 and 23.
