Balenciaga introduces Lay's Potato Chip Bag that costs $1,800

Balenciaga SA is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain. It has been a well-known brand for decades and one of the favorites in the world.

Recently, it has been introducing many unexpected fashion items, and recently, it has collaborated with Pepsi’s Lay’s potato chip brand to make a new line of handbags. The bags were unveiled through Balenciaga’s latest Summer 2023, “The Mud Show,” and it looks exactly like the bag of potato chips that everyone loves.

One of the things that will shock people is the price of the new Balenciaga Frito Lay’s potato chip bags. This is because it reportedly has a tag price of $1,800. The bags are now trending in the fashion world and on social media as they seem to be more expensive than they look.

As Hypebeast reported, the price tag is very far from the $4 actual price for a bag of Lay’s, although they look the same. But of course, the materials are different, as the Lay’s x Balenciaga Potato Chip Clutch Bags are made from leather.

The graphic classic design on the actual Lay’s potato chip bag was imprinted on the leather with a few changes such as the addition of the “Balenciaga” logo branding. The clutch bag is completed with a metallic silver lining akin to the inside of the chip bags. The fashion accessory also features a simple zip on top for closing the bag.

Fox Business noted that Balenciaga debuted its new Lay’s clutch bags not long after it released its Trash Pouch, which became controversial due to its design and price of almost $1,800. The item was inspired by a trash bag, and it looks just like that but oversized and with better color and materials.

Meanwhile, during Balenciaga’s “The Mud” fashion show, models clutched Lay’s bag to their side while walking on the wet ground. Balenciaga's creative director, Demna Gvasalia, revealed the new accessory by posting photos on her social media account.