Baozun Expands e-Commerce Solutions Business into Taiwan

SHANGHAI, China, April 01, 2016 -- Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the ""Company"), the leading brand e-commerce solutions provider in China, today announced that it is expanding its e-commerce solutions business into Taiwan starting with the simultaneous launch of a leading global sports organization’s official online store for Taiwan and Hong Kong, in addition to its current multi-channel e-commerce presence in mainland China which includes its official flagship stores on Tmall, JD and WeChat.

Taiwan represents the Company’s second significant geographic expansion following the launch of its e-commerce solutions business in Hong Kong in January 2014. In October 2015, Baozun obtained formal approval from the Investment Commission of Taiwan’s Ministry of Economic Affairs (“MOEA”) to expand the scope of its business in Taiwan. With this approval, Baozun is able to provide its brand partners seeking to expand their online presence into the Taiwan market with the same full range of end-to-end e-commerce solutions it currently offers in mainland China. Leveraging its extensive operating experience and sophisticated IT, warehouse and fulfillment infrastructure, Baozun will continue to seek out and grow its overseas operations in size and scale.

Mr. Vincent Qiu, CEO of Baozun, commented, “We are excited to expand our geographic presence into Taiwan, a market which we believe has great potential. I am very pleased that several of our largest brand partners will be among the first brands we introduce to Taiwanese consumers as we further deepen our relationship with them. Selecting Baozun as their e-commerce partner for the Greater China region demonstrates the trust brands are placing in us and the high standards and quality of services that we provide to our brand partners. We have always taken pride in developing long-term relationships with our brand partners and we look forward to deepening them by seamlessly providing our services across different geographic regions.”

Safe Harbor Statements

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About Baozun Inc.

Baozun is the leading brand e-commerce solutions provider in China that helps brand partners execute their e-commerce strategies. The Company's integrated capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. The Company helps brand partners execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations.

For more information, please visit http://ir.baozun.com

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Caroline Dong
[email protected]

Christensen
In China
Mr. Christian Arnell
Phone: +86-10-5900-1548
E-mail: [email protected]

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: [email protected]