Barfresh Appoints New Director Following Unibel’s Strategic Investment

--Unibel Transitions Barfresh Board Seat to Chief Investment Officer Isabelle Ortiz-Cochet, Replacing Bruno Schoch--

BEVERLY HILLS, Calif., Dec. 20, 2016 -- Barfresh Food Group, Inc. (OTCQB:BRFH), a developer, manufacturer, and distributor of frozen, ready-to-blend beverages, announced today the appointment of Isabelle Ortiz-Cochet to the Company’s Board of Directors following Unibel’s strategic investment of $10 million in Barfresh on November 23, 2016. The total number of Directors remains at seven, with Ms. Ortiz-Cochet replacing the seat that was previously occupied by her Unibel colleague, Bruno Schoch.  This transition leverages Ms. Ortiz-Cochet’s extensive experience in global strategic development and marketing which will contribute significantly to the Company’s long-term strategic growth opportunities.

Ms. Ortiz-Cochet is Chief Investment Officer for Unibel, parent company of Bel Group. Bel is based in France and is a world leader in the branded cheese business, with brands such as Laughing Cow, Mini-Babybel or Boursin. In this position since January 2016, Ms. Ortiz-Cochet leads the construction of Unibel’s investment portfolio and drives its diversification strategy.  Previously, she was Vice President of Strategic Development at Bel Group implementing the company’s strategic initiatives.   She has held other leadership positions in marketing and global strategy at the company including Senior Vice President of Business Development & Marketing for their Americas and Asia-Pacific businesses where she led the development of long-term strategies in those regions.  Ms. Ortiz-Cochet began her career with Kimberly Clark in France.  She earned a master’s degree from ESSEC Business School and an executive MBA from HEC Business School in France.

“We are excited to gain Unibel as a strategic investor and for their willingness to be an active participant in the strategic direction of our growing company.  Ms. Ortiz-Cochet’s extensive experience in global strategic development and marketing are a perfect complement to our Board.  We are looking forward to leveraging her insights in branding, retail and manufacturing in the years to come as we attack our growing pipeline of opportunities,” commented Riccardo Delle Coste, Barfresh’s Chief Executive Officer.

Ms. Ortiz-Cochet added, “I am honored to join the Barfresh board, and I look forward to participating in their next phase of development. Barfresh products bring a very unique and efficient solution to the market, and I’m excited to help identify and prioritize the best opportunities for growth.”

About Barfresh Food Group

Barfresh Food Group, Inc. (OTCQB:BRFH) is a developer, manufacturer and distributor of ready-to-blend beverages, including smoothies, shakes and frappes, primarily for restaurant chains and the foodservice industry. The company's proprietary, U.S. patent-pending system uses portion-controlled pre-packaged beverage ingredients that deliver freshly made frozen beverages that are quick, cost efficient, better for you and without waste. PepsiCo North America Beverages, a division of PepsiCo, Inc., is the exclusive sales representative in North America within the food service channel for Barfresh's full line of beverages. Barfresh has an exclusive distribution partnership with the leading food distributor in North America. For more information, please visit www.barfresh.com.

Forward Looking Statements

Except for historical information herein, matters set forth in this press release are forward-looking within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements about the Company's commercial progress and future financial performance. These forward-looking statements are identified by the use of words such as "grow", "expand", "anticipate", "intend", "estimate", "believe", "expect", "plan", "should", "hypothetical", "potential", "forecast" and "project", among others. All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the Securities and Exchange Commission, including its Annual Report on Form 10K and Quarterly Report on Form 10Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.

Contact

John Mills
ICR
646-277-1254
[email protected] 

Jeff Sonnek
ICR
646-277-1263
[email protected]