Molson Coors, the maker of Coors Light and Miller Lite, has brought a non-alcohol plant-based milk dubbed Golden Wing Barley Milk to market.
Golden Wing will be available on the company's website and in Sprouts locations in California and Whole Foods sites in Southern California.
Golden Wing, comprised of water, barley, sunflower oil, pink Himalayan salt, and shiitake mushroom extract, is described by Coors as having a malty sweetness reminiscent of residual milk in a bowl of cereal, with a natural taste that is neither too sweet nor astringent.
They know beer, and because of that, they know barley, according to Brian Schmidt, marketing manager for non-alcohol products at Molson Coors. He went on to say that, based on their experience and background, they feel this will be the next big thing in the plant-based milk area.
Schmidt also described Golden Wing drinkers as consumers who care about what they put into their bodies and care enough about the planet to know dairy's harmful impact.
Golden Wing also claims that, when compared to two-percent milk, it has 60% less sugar, 50% more calcium, and twice as much Vitamin D for the same amount of calories.
Despite the excellent promotion, Molson Coors says it will take a "phased rollout approach" with the brand to ensure there is enough interest. Even Schmidt acknowledged that it wasn't a slam dunk, but that early response from retailers and consumers indicates that Golden Wing has a lot of potential.


Parasites are ecological dark matter – and they need protecting
Trump Administration Monitors OpenAI Incident as Lawmakers Push AI Kill Switch Bill
Coca-Cola Raises Diet Coke Prices in India as Iran Conflict Disrupts Can Supply
Super Micro Computer Stock Jumps 20% After Record AI Orders and Margin Surge
As the Black Summer megafires neared, people rallied to save wildlife and domestic animals. But it came at a real cost
Gold Price Climbs Above $4,130 as Middle East Tensions Boost Safe-Haven Demand
Oil Prices Rise as Houthi Attacks on Saudi Tankers Heighten Middle East Supply Fears
South Korea Q2 GDP Beats Forecasts as AI Chip Exports Drive Growth
India FMCG Q1 Earnings Preview: Higher Input Costs Likely to Weigh on Profit Margins
Asian Stocks Rally on AI Spending Optimism as Middle East Tensions Push Oil to Six-Week High
Volkswagen Cuts 2026 Revenue Outlook as China Weakness, Trade Risks Weigh
Amkor Stock Surges 17% After $1.5 Billion Nvidia AI Packaging Partnership
Intel, AMD Seek Long-Term China Server CPU Deals as AI Demand Drives Supply Crunch
LA fires: Long-term exposure to wildfire smoke is poorly understood − and a growing risk
How ongoing deforestation is rooted in colonialism and its management practices
Gold Price Holds Weekly Gain as Middle East Tensions and Fed Rate Outlook Drive Market
Burkina Faso and Mali’s fabulous flora: new plant life record released 



