Lynas Rare Earths Shares Surge 7% After Malaysia Renews Processing Plant Licence for 10 Years 
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back 
Trump's Transgender Sports Ban Faces Enforcement Challenges 
Strait of Hormuz LNG Crisis Triggers Global Energy Market Shock 
Yes, government influences wages – but not just in the way you might think 
U.S. Plans $115 Million Counter-Drone Investment to Secure FIFA World Cup and Major National Events 
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice 
Why Manchester City offered Erling Haaland the longest contract in Premier League history 
The pandemic is still disrupting young people’s careers 
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 
How to support someone who is grieving: five research-backed strategies 
Asian Stocks Tumble as US-Iran Conflict Escalates and Oil Prices Surge 
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right 
Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push 
Argentina Tax Reform 2026: President Javier Milei Pushes Lower Taxes and Structural Changes 
Adidas has reportedly terminated its partnership with Beyoncé as its recent financial reports shared alarming numbers regarding its IVY PARK deal.
There are speculations that the American icon could strike up a deal with Puma, especially when considering her husband Jay-Z has been serving as its creative director for basketball.
Adidas signed Beyoncé to an ambassador partnership in 2018, which turned into a revival of the IVY PARK activewear brand.
The inaugural IVY PARK x Adidas collection saw fervent fanfare and energized the Adidas Originals category, but subsequent offerings haven’t had similar success.
“PARK TRAIL”– an apparel, footwear, and accessories capsule inspired by the great outdoors – saw a staggered launch in January. A month later, the Three Stripes reported that revenue from the IVY PARK line fell by more than 50% in 2022, according to the Wall Street Journal.
Company projections saw Beyoncé’s imprint pulling in $250 million last year, but final sales numbers landed at $40 million.
The following five years have seen drastic changes to both the person behind the brand and consumer trends.
The “Renaissance World Tour” artist will reportedly reclaim the IVY PARK brand under her terms.
