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Beyond Meat will be distributing its plant-based chicken tenders to more locations, including pharmacy stores, groceries, and major retail outlets. The company said that it is aiming to bring its new meatless chicken product to 8,000 stores.
According to CNBC, with Beyond Meat’s decision to expand its distribution, customers in the United States will not be able to find and buy Beyond Chicken Tenders at retail outlets that people usually go to. It was mentioned that some of the stores that will add the chicken tenders are select Sprouts, Albertsons, CVS Pharmacy, and Whole Foods Market across the country.
As for Krogers, all of its branches will have the Beyond Chicken Tenders in their freezers by the end of the month. The expanded distribution for the Beyond Chicken Tenders comes after the company posted weak retail sales for several quarters. Thus, this move is expected to elevate the situation by bringing in more profits since they will be available in more places from now on.
“Building on the positive momentum of our recent chicken launches, we are excited to significantly expand the availability of our Beyond Chicken Tenders by showing up in more places for our consumers,” Beyond Meat’s chief growth officer, Deanna Jurgens, said in a press release. “From their favorite supermarket or drugstore to large warehouse clubs – making delicious, nutritious and sustainable plant-based meat more accessible than ever before.”
At any rate, the company is focusing on launching new products after it experienced lower sales due to partnerships with fast-food chains last year. Beyond Meat placed more effort in the collaborations with the leading restaurant brands that it was not able to produce more new exclusive products for its label.
Meanwhile, the meat alternative producer launched the Beyond Chicken Meat Tenders in 2021, and they were sold at ShopRite, Walmart stores, and Giant Food. The product hit other retail stores a few months after, and the reception has been good. This is why the company is now bringing this to more grocery shelves and further pushing for higher sales this year.
