KODAKOne and KODAKCoin have partnered with Oak View Group (OVG), thereby becoming the official partners of six OVG Arena Alliance venues, including four NBA teams and two NHL teams.

Earlier this year, photo giant Kodak has announced its partnership with WENN Digital to launch a blockchain-powered image rights management platform, KODAKOne, and a cryptocurrency, KODAKCoin. Global Blockchain Technologies Corp. led the investment in the KODAKCoin Initial Coin Offering (ICO) with $2 million investment.

With the OVG partnership, KODAKOne platform would be able to expand its reach to over 10 million fans each year, and enable them to upload, register and protect their in-venue photos and videos via KODAKOne’s blockchain technology.

“Mobile devices have transformed fans of professional sports and live events into some of our most talented content creators, and have enabled an unprecedented level of engagement for arena operators,” added Dan Griffis, President of OVG Global Partnerships.

Participating arenas and teams include: AT&T Center (home of the San Antonio Spurs), Bankers Life Fieldhouse (home of the Indiana Pacers), Golden 1 Center (home of the Sacramento Kings), Xcel Energy Center (home of the Minnesota Wild), Prudential Center (home of the New Jersey Devils) and Talking Stick Resort Arena (home of the Phoenix Suns).

According to the official release, WENN Digital and the six Arena Alliance members will collaborate to build a platform that allows fans to use KODAKCoin Token for an array of in-venue transactions and promotions. To promote the use of both KODAKOne Platform and KODAKCoin Token, each venue will develop a number of arena and product promotions for attendees who use the platform. The arenas will also collaborate with WENN Digital to register their own video and photo content to be protected on KODAKOne Platform.

“We want to introduce the KODAKOne Platform to a creative audience that we believe will both benefit from its functionality and serve as early adopters,” said Jan Denecke, CEO of WENN Digital. “Given the millions of fantastic live event photographs generated each year at OVG’s Arena Alliance venues, this was a natural place for us to start.”