Blue Nile to Open Webroom in Washington, D.C. Area

SEATTLE, March 16, 2016 -- Blue Nile (NASDAQ:NILE), a leading online jeweler, announced today the third location of the company’s Webroom concept at Tysons Corner Center mall in Fairfax County, Virginia. Expected to open by mid-summer, this is the first location outside of the New York City area. Blue Nile opened its first Webroom in June 2015, at Roosevelt Field Mall in Garden City, New York, and recently announced a second location at the Westchester Mall in White Plains, New York, to open by early summer.

The Webrooms are physical display rooms that reimagine the retail experience giving consumers yet another way to shop along with their PC, phone, or tablet. Unlike traditional jewelry stores, Blue Nile’s Webrooms are highly efficient, low overhead, and small footprint installations. They give consumers the ability to view the company’s products in person, while still enjoying the advantages of online prices, pressure-free advice, huge selection, and great quality. All transactions continue to happen online via in-store tablets and with the help of non-commissioned consultants. The company’s first Webroom exceeded expectations and provided a sales lift to the overall New York City-area market. Blue Nile CEO Harvey Kanter announced last month that up to four new Webrooms will open this year.

“With its tech-savvy, early adopter residents, the Washington, D.C. area is a strong market for Blue Nile and an ideal location for our third Webroom,” said Blue Nile Chief Merchandising Officer Julie Yoakum. “The Webroom is on the other end of the spectrum from traditional jewelry stores, in terms of both physical look and shopping experience. We’re going to shock some people – in a good way.”

About Blue Nile, Inc. (Nasdaq:NILE)
Blue Nile, Inc. is a leading online jeweler. The company offers a smarter way to buy engagement rings, wedding rings, and fine jewelry by providing in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. Blue Nile has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

For more information please contact:
Josh Holland
Blue Nile, Inc.
206-336-6773
[email protected]