BrainJuicer Rebrands as System1 Group

NEW YORK and LONDON, April 04, 2017 -- BrainJuicer today announces that it has rebranded as System1 Group, PLC. System1 Group is comprised of System1 Agency and System1 Research, and its mission is to produce and predict 5-star marketing; marketing that guarantees profitable growth for its clients.

“Over the last 16 years, we’ve built an international business and have pioneered the application of Behavioural Science to predict profitable marketing,” said John Kearon, founder and CEO of System1 Group, PLC. “At the heart of this is ‘System 1’ thinking, the idea that people use instinct, intuition and emotion to make the majority of decisions. This thinking is rapidly spreading through the marketing industry.”

System1 Research, formerly BrainJuicer, is System1 Group’s research arm and is an international award winning business, serving clients in the world’s top consumer brands. System1 Research applies principles of behavioral science to test and predict the success of marketing including, innovation, packaging, advertising, brand health and shopper activation. System1 analyzes innovations, packs and adverts for their effectiveness, and awards them with an Emotion-into-Action™ score -- a measure of their ability to impact long-term brand growth potential. System1 Research also produces the FeelMore50, an annual ranking of the world’s 50 best TV and digital ads ranked for their emotional impact and ability to create major, long term business effects.

Launched just a year ago, System1 Agency creates advertising that seduces rather than persuades - the more people feel, the more they buy. System1 Agency maintains a network of creatives worldwide, rather than an in-house creative team. Their ‘Hollywood’ model means multiple, independent creatives are briefed; their ideas are quantitatively pretested using the Group’s System1 Ad Test, with 100s of consumers and only ideas strong enough to guarantee profitable growth are presented to the client. The agency charges one fixed fee and keeps iterating until an advertisement with profitable growth potential is achieved.

“Having pioneered the System 1 approach to market research, and successfully launching our System1 advertising agency, we feel our company, and our clients’, growth will be better served by adopting the System1 name across the group,” added Kearon. “System1 directly challenges the traditional agency and research consultancy model by guaranteeing its clients profitable brand growth. As the System1 name becomes synonymous with ‘profitable growth,’ the business will be well positioned to help clients move towards “5-star marketing” and the growth that comes with it.”

About System1 Group
System1 Group PLC [LON: SYS1], has pioneered the use of behavioural science to produce and predict marketing guaranteed to drive profitable growth. System1 Group was founded in 2000 by CEO John Kearon, and is publicly traded on London's AIM (Alternative Investment Market). System1 Group is headquartered in London with offices across Europe, in North America, Brazil, China, Singapore, and Australia. For more information go to www.system1group.com.

System1 Research was founded in 2000 and pioneered the use of behavioural science to better predict marketing that guarantees profitable growth. It’s been named ‘Most Innovative Company’ by GreenBook (5 years in a row), Best Research Agency by Marketing Magazine and twice received ESOMAR's Best Methodology award.

System1 Agency was founded in 2016 and is pioneering the use of behavioural science to consistently produce advertising that guarantees profitable growth. It is already working with a number of multinationals on campaigns to be aired in 2017.

Contacts:
Erin Henderson
Marketing Manager, System1 Group
[email protected]
1-917-603-7120

Or

Lisa Langsdorf
[email protected] 
347-645-0484